Part - time contract copywriter shaping campaigns, web, social, email, and UX copy for NETGEAR networking products. Maintaining consumer brand voice through data - informed messaging and AI - assisted workflows.
About the role
- D2C performance copywriter creating conversion-focused Meta, TikTok, VSL, and UGC content for Reach Digital’s fast-growing consumer brands. Testing hooks and angles across multiple brand voices.
Responsibilities
- Write hooks, headlines, and primary text for Meta and TikTok ads
- Script video ads, VSLs, and UGC scripts built around real customer pain points and angles
- Write native ads and organic social content that sounds like each brand
- Brief creators so their content lands on the angle
- Study what's winning and losing in ad accounts and use it to shape the next round of creative
- Turn around multiple variations fast to test more angles
Requirements
- 2+ years writing performance ads or social content for D2C brands
- Experience with VSLs, native ads, UGC scripts, and briefing creators
- Proven results: ads that scaled, hooks that lifted CTR, or campaigns with numbers you can point to
- Comfortable switching between brand voices in categories like beauty, wellness, food, and lifestyle
- Understands direct response: offers, objections, angles, and why people buy
- Based in the US or Canada
- Fast, coachable, and comfortable with feedback and quick iterations
- Portfolio with 3 to 5 ads written and the results each one drove
Benefits
- Fully remote
- Full-time and contract options available
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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