Remote marketing copywriter shaping positioning, campaigns, and product messaging for Entermotion’s healthcare, education, and entertainment software. Developing clear, effective copy and marketing ideas with leadership, design, and product teams.
Responsibilities
Write website and landing-page copy, campaigns, emails, newsletters, product messaging, and other sales and marketing materials
Develop positioning and messaging with leadership, design, and product teams
Shape marketing ideas and help create project briefs
Understand products, target audiences, customer problems, and value propositions
Talk with product teams, review customer feedback, study competitors, and analyze responses to existing marketing
Determine marketing angles, messages, structures, and purposes
Contribute strategic thinking and explain the reasoning behind recommendations
Iterate on copy through feedback and refinement
Improve the clarity of product positioning and marketing communications
Support stronger pages, campaigns, launches, offers, and product presentations
Requirements
Excellent writing ability with strong instincts for messaging and positioning
Curiosity about products, businesses, and why people buy
Ability to make complicated products or ideas clear
Ability to move from a loose problem to a strong angle and finished copy
Ownership and initiative instead of waiting for perfectly defined tasks
Ability to work closely with designers, product teams, and leadership
Receptiveness to feedback and ability to recognize when an idea needs to change
Strong asynchronous work and written communication skills
Submission of a CV and work samples, including product copy, landing pages, campaigns, positioning, launches, or similar work
For at least one work example, explain the problem, observations, and chosen approach
Benefits
Full-time remote work
Flexible schedule
At least 4 hours of daily overlap with the core team
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