Digital Marketing Manager leading email, affiliate, paid, and cross - channel strategy for High Tide’s cannabis and e - commerce brands. Driving revenue growth, performance optimization, and team direction.
About the role
- Digital Marketing Manager driving paid media, SEO, email, and website conversion for Miovision, an intelligent transportation technology company. Turning digital data into qualified leads and growth.
Responsibilities
- Manage daily execution of paid search, social, and display advertising campaigns
- Execute SEO and SEM strategies to drive organic and paid traffic
- Build and execute integrated email marketing communications via Salesforce Marketing Cloud
- Manage and continuously refine miovision.com and website landing pages to maximize lead conversion
- Analyze digital marketing data and report on web, campaign, and email performance to improve ROI
- Partner with Content, Product Marketing, and Sales teams to align spend with product launches
- Manage digital agencies and software vendors to deliver work on time
Requirements
- Strong track record of managing multi-channel digital projects with high attention to detail
- Expertise in Salesforce Marketing Cloud (SQL), modern CMS platforms, Google Ads, HTML, and CSS
- Certifications in Google Analytics, Salesforce Marketing Cloud Email Certifications, or equivalent would be an asset
- Ability to analyze web analytics, diagnose funnel leaks, map CPC trends against lead quality, and pivot strategies based on data
- Ability to work autonomously and manage multiple campaigns, digital vendors, and cross-functional relationships
- Legally eligible to work in Canada
Benefits
- Comprehensive health benefits
- 24/7 virtual healthcare access
- Dedicated wellness programs
- RRSP/401K Matching Plan
- Variable Incentive Plan
- Mio-Days
- Flexible vacation policy
- Flexible work options
- Internet subsidy
- Remote work allowance
- Enhanced leave for new parents
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