Founded in 1956, Nichiha is a leading manufacturer of high-functioning cladding for commercial and residential applications.
At Nichiha, we strive to make better spaces by providing a wide range of visually stunning building materials that meet performance and design needs, as well as deliver incomparable service to our partners in the industry.
We believe we can create a more sustainable and beautiful world, together.

Nichiha

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sales

Nichiha is a manufacturer of fiber cement architectural wall panels and premium plank siding for commercial and residential construction. The company designs engineered exterior cladding systems with built-in rainscreen moisture management, durable low‑maintenance materials that resist warping, rot, pests, and fire, and complementary trim, hardware, and installation systems. Nichiha serves architects, builders, and contractors with a wide range of textures and finishes, installation support, and sustainable manufacturing practices.

Founded in 1956, Nichiha is a leading manufacturer of high-functioning cladding for commercial and residential applications.  At Nichiha, we strive to make better spaces by providing a wide range of visually stunning building materials that meet performance and design needs, as well as deliver incomparable service to our partners in the industry. We believe we can create a more sustainable and beautiful world, together.

• Provide leadership and direction in the Canadian market
• Research, analyze, and present commercial opportunities for future direction and growth
• Develop and implement plans and strategies for new business opportunities within architect, specifier, general contractor, and installer communities
• Identify and approach key or strategic partners and set short- and long-term program goals
• Lead the team in implementing agreed-upon sales strategies and programs
• Work with the Director of Channel Sales to implement growth strategies emphasizing increased sales
• Review and maintain high-profile customer relationships
• Provide strategic input to the Director of Channel Sales
• Identify and report potential opportunities to promote sales growth
• Evaluate the effectiveness of current sales strategies and programs
• Build relationships with architects, general contractors, and installers in the construction community
• Influence the specification process with specification writers and creators
• Develop partnerships to increase awareness of Nichiha’s products
• Identify top general contractors who can influence material changes and position Nichiha as a cladding of choice
• Liaise with specialty and commodity installers to position Nichiha as revenue-generating cladding
• Identify projects where Nichiha has been specified or submitted
• Create and maintain a project pipeline in Salesforce.com
• Track specified/submitted project pipelines through the order-received stage
• Document all activities in Salesforce.com
• Present AIA/CES courses to architects and assist in developing new AIA/CES offerings
• Present product knowledge training to general contractors and installers
• Coordinate market intelligence on products, programs, shipping, and market segments
• Collaborate with Nichiha personnel to provide technical assistance, training, project start-up, dealer assistance, contractor assistance, and problem resolution
• Manage the sales process through dealer or distribution channels as required
• Collaborate with Field Technical personnel to develop a trained and consistent installer base
• Participate in regional and national design organization, promotional, and trade show activities
• Assist in product development
• Gather information on competitive activity and prospective strategic directives

National Sales Manager

National Sales Manager leading Canadian B2B cladding sales for Nichiha. Driving strategic growth through architects, contractors, installers, dealers, and distribution channels.

Founded in 1956, Nichiha is a leading manufacturer of high-functioning cladding for commercial and residential applications. At Nichiha, we strive to make better spaces by providing a wide range of visually stunning building materials that meet performance and design needs, as well as deliver incomparable service to our partners in the industry. We believe we can create a more sustainable and beautiful world, together.

Nichiha

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National Sales Manager

Nichiha