Senior Product Marketing Manager leading go - to - market strategy for Benevity’s social - impact technology platform. Coaching product marketers and aligning Product, Sales, and Marketing.
About the role
- VP of Go-To-Market leading sales and marketing for Nylas, whose APIs power email, calendar, and contact features in applications. Building a repeatable enterprise GTM engine.
Responsibilities
- Own Nylas's GTM strategy across segments, motions, channels, and teams
- Define and continuously refine ICP, segmentation, priority use cases, buyer personas, and routes to market
- Choose where Nylas plays, how it wins, and where it concentrates investment
- Translate product capabilities into compelling business value and repeatable plays for technical and executive buyers
- Partner with Product and Engineering on roadmap priorities, pricing, packaging, and launches
- Establish GTM rhythms, decision rights, shared metrics, and accountability
- Lead and mentor the Director of Sales and build an Account Executive team
- Own new business revenue strategy and execution, including bookings, pipeline, productivity, and forecast accuracy
- Improve pipeline quality, conversion, sales productivity, forecast accuracy, and win rates
- Build scalable enterprise sales processes and repeatable plays
- Lead and mentor the Director of Marketing and set priorities and accountability
- Set marketing strategy and investment priorities
- Guide positioning, messaging, launches, campaigns, events, developer marketing, customer stories, content, and demand generation
- Align Marketing and Sales across market insight, pipeline creation, campaigns, conversion, and customer experience
- Connect acquisition, onboarding, adoption, expansion, and customer feedback
- Represent the voice of the market and customer in company and product priorities
- Build a culture of accountability, transparency, customer obsession, and shared ownership of growth
- Establish a company-wide GTM strategy, predictable enterprise sales motion, aligned Sales and Marketing priorities, repeatable commercial plays, cross-functional integration, and transparent pipeline and performance visibility
Requirements
- 12+ years leading B2B SaaS go-to-market or revenue organizations, including scaling commercial teams through growth stages
- Demonstrated success designing, building, or materially reshaping a go-to-market motion
- Experience leading Sales and working deeply across Marketing, Product, Customer Success, and Revenue Operations; direct Marketing leadership preferred
- Experience selling technical products such as APIs, infrastructure, developer platforms, AI platforms, or enterprise software
- Deep understanding of enterprise sales methodology, forecasting, pipeline management, sales inspection, and revenue operating cadence
- Strong command of ICP, segmentation, positioning, messaging, pricing, packaging, and product launch strategy
- Proven ability to simplify complex technical products into compelling customer value for technical and executive buyers
- Exceptional executive presence with experience presenting GTM strategy, forecasts, and business performance to leadership and Boards
- Outstanding coaching, recruiting, analytical, and organizational leadership skills
- Must be located in or able to work from a state/province where Nylas is registered
- Visa sponsorship may not be available in certain remote locations
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