Senior Marketing Manager leading Salesforce Marketing Cloud, Allego, and automated email journeys at Canadian investment manager PICTON Investments. Improving personalization, campaign performance, and digital marketing efficiency.
About the role
- Strategic hands-on leader in establishing Client Services for a marketing agency. Enhancing client retention and overseeing account management processes.
Responsibilities
- Build and improve the overall Client Services function.
- Develop scalable account management processes and best practices.
- Establish service standards, client communication frameworks, and operational workflows.
- Lead, mentor, and support the Account Management team.
- Own client retention and long-term relationship management.
- Identify opportunities for account expansion and additional services.
- Partner closely with Sales to ensure smooth client onboarding and long-term success.
- Collaborate with SEO, Paid Media, Creative, Web Development, Analytics, and Strategy teams to deliver outstanding client outcomes.
- Monitor account health, client satisfaction, retention metrics, and commercial performance.
- Help create a client-centric culture across the organization.
Requirements
- Proven leadership experience within a digital marketing agency.
- Strong background in Client Services, Account Management, or Customer Success leadership.
- Experience managing teams responsible for agency clients.
- Demonstrated success in improving client retention and long-term relationships.
- Experience developing or optimizing client service processes.
- Strong commercial mindset with the ability to identify account growth opportunities.
- Experience working with cross-functional delivery teams.
- Strong understanding of digital marketing services, particularly SEO and Paid Media.
- Experience serving small and mid-sized business clients.
Benefits
- Highly competitive salary with performance-based incentives.
- Hybrid schedule: 3 days in the office and 2 days remote.
- Comfortable North York office.
- Corporate medical and dental benefits.
- Opportunity to build and shape a core business function.
- Direct collaboration with the CEO and senior leadership.
- A collaborative environment with specialists across SEO, Paid Media, Creative, Brand Strategy, Web Development, CRO, and Analytics.
- Clear opportunity to influence company growth and client experience at scale.
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