Senior Product Marketing Manager leading go - to - market strategy for Benevity’s social - impact technology platform. Coaching product marketers and aligning Product, Sales, and Marketing.
About the role
- Product Marketing Lead shaping Experience positioning and launches for Paddle, a Merchant of Record serving digital product companies. Driving adoption, differentiation, and commercial impact.
Responsibilities
- Own product marketing for the Experience product group
- Report to the VP of Product Marketing
- Turn customer insight into positioning, go-to-market plans, and measurable customer and business impact
- Work across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand
- Partner with senior leadership on company positioning and category strategy
- Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback
- Define positioning, messaging, segmentation, proof points, and product stories
- Lead high-impact launches from early strategy through readiness, channel activation, adoption, advocacy, and learning
- Build focused go-to-market plans with clear audiences, owners, trade-offs, and measures
- Influence product roadmap, priorities, onboarding, packaging, proof, and customer experience
- Equip Revenue Marketing, Sales, Customer Success, Support, and partners with customer-value stories and tools
- Bring competitive and market insight into product and go-to-market decisions
- Set objectives and measures for customer adoption, retention, and commercial impact
- Use data and opportunity sizing to make practical recommendations
- Use AI to improve research, synthesis, analysis, workflow automation, and product marketing quality
Requirements
- Track record of bringing complex, technical, platform, developer, AI, or FinTech products to market
- Experience leading multiple high-impact launches across channels with measurable results
- Strong customer discovery, segmentation, positioning, storytelling, and product context
- Ability to simplify complexity without losing accuracy or credibility
- Comfort working with technical and commercial audiences and influencing across functions without formal authority
- Experience across launches, adoption, lifecycle, enablement, measurement, competitive insight, and customer advocacy
- Examples of using AI, agents, or automation to improve speed, quality, or insight
- Must be legally authorized to work in the country this role is advertised in, without sponsorship
Benefits
- Equity
- Unlimited holidays
- 4 months paid family leave regardless of gender
- Annual learning fund
- Regular internal and external training
- Personal development support via exposure to new challenges
- Remote work, hub-based work, or a combination of both
- Inclusive workplace and support for accommodations
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Degree requirement
No Education Requirement
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