Marketing Data Analytics Engineer building Salesforce, Marketo, and warehouse pipelines for PointClickCare’s healthcare analytics platform. Automating campaign reporting and supporting marketing-sourced pipeline insights.
Responsibilities
Build and maintain data infrastructure supporting marketing analytics and pipeline reporting
Design, build, and maintain data pipelines connecting Salesforce, Marketo, and the data warehouse
Automate recurring campaign reporting workflows
Write and optimize SQL for reusable datasets, views, and queries powering dashboards and leadership reporting
Strengthen campaign attribution logic, including campaign codes, UTM/campaign member data, and lead-to-opportunity linkage
Monitor, troubleshoot, and improve data quality across Marketo, Salesforce, and downstream reporting tables
Apply AI tools such as Claude to accelerate data exploration, documentation, and query development
Support backend administration and configuration in Salesforce and Marketo
Document data models, definitions, and processes for consistent, self-service marketing metrics
Partner with Marketing Analytics, Demand Generation, and Marketing Operations
Support executive-level reporting on marketing-sourced pipeline across Senior Care and Acute & Payer businesses
Requirements
Bachelor's degree (completed or in final year) in Software Engineering, Computer Science, Data Engineering, or a related technical field
0–2 years of applicable experience
Strong SQL skills, including joins, aggregations, and window functions against large relational datasets
Working knowledge of at least one programming language used in data work, such as Python, for scripting, automation, or ETL
Understanding of relational data models and CRM/marketing-automation data structures
Hands-on exposure to Salesforce or Marketo
Experience with a cloud data warehouse and BI tools
Familiarity with AI-assisted development or analytics tools such as Claude
Exposure to ETL/ELT tooling, APIs, or workflow orchestration
Familiarity with marketing funnel metrics or B2B demand generation
Co-op, internship, or project experience in data engineering, analytics engineering, or revenue operations
Strong analytical and detail-oriented approach
Openness to learning new tools, systems, and business context
Benefits
Benefits starting from Day 1
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition
Bonus
In-office events, including onboarding, team events, and semi-annual and annual team meetings
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