Senior Editor, Analytics guiding Postmedia newsrooms with audience data and editorial strategy. Translating analytics into recommendations, KPIs, workshops, and reader-engagement initiatives.
Responsibilities
Act as the primary point of contact between the analytics department and newsrooms
Advocate for data-driven approaches to inform story decisions, improve page views, and grow reader engagement
Work with newsroom leaders to develop a data culture
Develop and lead workshops on using data to make decisions
Help set key performance indicators
Build and monitor reports with KPIs and results
Analyze audience data, identify trends, and provide timely recommendations for journalistic decisions
Write clear and concise memos and strategic briefs on data-informed opportunities for newsrooms
Partner with editors, reporters, product teams, and audience specialists across the company
Requirements
Minimum of five years of newsroom experience
Knowledge of analytics and audience strategy
Ability to work with spreadsheets and dig deep into numbers
Ability to use data to troubleshoot or identify new opportunities
Comfortable working with a variety of stakeholders in high-pressure situations
Collaborative approach and willingness to try new things and have difficult conversations
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