Associate Editor writing, editing, and fact - checking personal finance content for moneyGenius, a Canadian fintech education and rewards company. Managing fast - paced editorial calendars and mobile app stories.
TI
Promotions, Editorial, Digital Visibility Manager
Posted 12 hours ago
About the role
- Marketing manager driving paid media, editorial, SEO, and AI-search visibility for Teledyne Digital Imaging. Promoting high-performance imaging products across global industrial and technical markets.
Responsibilities
- Plan and execute paid promotional programs across industry publications, including digital and print
- Manage sponsorships, newsletters, display ads, and editorial programs
- Develop annual media plans aligned with campaigns and product launches
- Manage relationships with editors, journalists, and industry publications
- Pitch story ideas, articles, and technical content
- Drive earned media placement and track coverage
- Drive Google Ads campaigns end-to-end, including strategy, execution, and optimization
- Manage keyword strategy, ad copy, and landing page alignment
- Optimize campaigns for conversions and cost efficiency
- Manage content syndication campaigns for whitepapers and webinars
- Evaluate lead quality and campaign performance
- Coordinate paid and organic promotion across channels
- Ensure alignment of messaging and campaign timing
- Own SEO strategy at a content and structural level
- Improve performance through optimization and collaboration with web teams
- Monitor how company content appears in AI-driven search
- Recommend improvements for discoverability
- Build performance reports across channels
- Provide actionable insights and recommendations
Requirements
- 5-10 years of experience in B2B marketing, demand generation, or digital promotion
- Proven experience managing multi-channel campaigns
- Hands-on Google Ads experience
- Experience working with media/publications
- Strong analytical and communication skills
- Experience with content syndication
- Experience with SEO and AI-driven discovery
- Experience in industrial, manufacturing, or technical markets
- Hands-on proficiency with Google Ads, including campaign creation, bidding, and optimization
- Google Analytics (GA4) and Google Tag Manager (GTM) proficiency
- Familiarity with LinkedIn Ads or similar platforms
- Excel or equivalent for campaign analysis
- Experience with NetLine, TechTarget, Madison Logic, or similar platforms
- Experience with SEO tools such as SEMrush, Ahrefs, or Moz
- Familiarity with AI-driven search, ChatGPT, and generative search tools
- Comfort using AI tools for content analysis and optimization
- Working knowledge of CMS platforms including WordPress, Drupal, or Sitecore
- Working knowledge of marketing automation tools including HubSpot, Marketo, or Eloqua
- Working knowledge of social media platforms and scheduling tools
- Nice to have: A/B testing tools such as Optimizely
- Nice to have: Data visualization tools such as Power BI or Tableau
- Nice to have: Programmatic platforms such as DV360
Benefits
- Competitive compensation and comprehensive health benefits
- Progressive vacation plan and paid holidays
- Retirement savings plans with company match
- Educational assistance and career development support
- Opportunities to work on globally impactful technologies
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