CMS Editor enhancing web products for LawDepot's UX Optimization team in Edmonton. Focused on migrating content and improving user experience for over 25 million annual users.
About the role
- Managing Editor leading editorial strategy and content for MoneySense, a Canadian personal finance brand. Focusing on audience engagement and data-driven journalism in a flexible remote role.
Responsibilities
- Own the end-to-end editorial process, ensuring every piece of content meets MoneySense’s high standards for accuracy, independence, and authority.
- Rethink the editorial calendar to reflect shifts in consumer behavior, prioritizing high-value, expert-led content that goes beyond simple search queries.
- Recruit, brief, and manage a roster of freelance contributors and vetted financial professionals (CFPs, tax experts, etc.) for quotes, columns, and the "Ask MoneySense" franchise.
- Assign and edit content optimized for both traditional search (SEO) and generative engines (GEO), prioritizing proprietary data, original reporting, and expert insight that AI cannot replicate.
- Produce data-led stories by combining Canadian public datasets (StatsCan, CMHC, Bank of Canada) with Ratehub’s proprietary data to generate unique financial insights.
- Lead reactive coverage for major financial events (e.g., Bank of Canada rate decisions), ensuring expert-led analysis is published and distributed within hours of an announcement.
- Develop reporting formats that feature real Canadians and expert commentary (e.g., financial profiles and annotated case studies) that go deeper than anything AI can generate.
- Manage the update cycle for "Best of" guides and cornerstone content to ensure they remain accurate, competitive, and relevant for readers.
- Monitor performance metrics across Google Analytics, SEMrush, and other tools to identify shifts in how readers discover and interact with our content.
- Use data insights to optimize content, improving discoverability and the reader journey from first touchpoint to financial decision.
- Guide social media and newsletter distribution strategies, ensuring content is packaged effectively to drive audience retention and direct engagement.
- Oversee digital publishing workflows to ensure content is formatted and distributed in adherence to brand standards across all platforms.
- Work with product and engineering on interactive tools and content experiences that create reasons to visit and return to MoneySense.ca.
- Collaborate with sales on branded content and sponsorship packages while maintaining editorial independence.
Requirements
- 5+ years of experience in digital journalism or editorial publishing, with at least 2 years in a leadership or senior editorial role.
- Deep knowledge of the Canadian personal finance landscape, including mortgages, investing, taxes, and banking.
- Proven ability to lead a content operation end-to-end, from initial strategy and commissioning to editing, publishing, and performance analysis.
- A track record of managing freelancers and subject-matter experts
- Expertise in SEO and a working knowledge of GEO, with the ability to turn search and generative engine data into an actionable editorial plan.
- Experience with newsletter platforms and audience engagement strategies designed to build direct reader relationships.
- Experience with data-led storytelling, including the ability to interpret public datasets (like StatsCan or CMHC) and translate them into reader-friendly insights.
- Exceptional editing skills, with a focus on accuracy, clarity, and maintaining a consistent brand voice across a large volume of content.
- Proficiency with the modern editorial stack, specifically WordPress (or similar CMS), SEMrush (or similar SEO tools), and Google Analytics.
- Bachelor’s degree or equivalent in Journalism, Communications, or a related field.
Benefits
- Competitive Compensation: A salary that reflects your experience and the Canadian market.
- Remote-First Environment: The flexibility to work from anywhere in Canada, with occasional in-person team gatherings for collaboration.
- Flexible Hours: Autonomy to manage your schedule to support work-life balance.
- Comprehensive Benefits: Full health and dental coverage with no employee-paid premiums.
- RRSP Matching: A company-matched RRSP program to support your long-term financial goals.
- Professional Development: An individual training allowance to help you grow your skills and career.
- Team Socials: Regular events, both remote and in-person, to build connections across the organization.
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