Responsable marketing B2B chez Boostalab, entreprise québécoise de développement des compétences relationnelles. Optimisation des ventes organisationnelles et croissance de la boutique de formations en ligne.
About the role
- Senior Marketing Manager leading growth strategy, digital lead generation, and commercial marketing for Rentokil Terminix’s Canadian pest-control business. Managing agencies, martech, media budgets, and executive investment cases.
Responsibilities
- Lead the creation, execution, and refinement of annual and long-range marketing plans, customer personas, and go-to-market strategies aligned with growth goals
- Identify and capture growth opportunities across geographies, segments, and channels to drive commercial performance
- Serve on the Canada Pest leadership team to shape commercial strategy and influence decision-making
- Direct digital lead generation through SEM, GBP, LSA, SEO/AIO across digital touchpoints
- Manage and optimize media budgets across residential and commercial channels to meet ROI and acquisition cost targets
- Manage external agency contracts and performance against KPI and ROI targets
- Collaborate with North America Marketing POD specialists and central Creative, PR, Product, and M&I teams
- Maintain performance reporting frameworks, funnel analysis, and process maps
- Track campaign efficacy, lead conversion, and branch penetration
- Partner with IT and marketing operations to optimize the Canadian martech stack, including CRM, automation, and analytics platforms
- Present marketing reviews, investment cases, and strategic recommendations to executive and board stakeholders
- Drive continuous improvement across marketing processes, campaigns, and go-to-market effectiveness
- Build a five-year strategic plan, optimize paid media campaigns, interrogate BI dashboards, and present board-level investment cases
- Manage one direct report
Requirements
- 8+ years in progressive marketing, with proven growth, lead generation, and commercial success
- Hands-on leader skilled in strategy and execution without heavy team support
- Proven manager of external agencies, multi-channel performance media, and digital lead flows
- Background in B2B/B2C, acquisition, retention, and sales enablement
- Ability to lead, develop, and scale a small marketing team
- Experienced in evaluating and improving martech stacks (CRM, automation, analytics) with IT
- Canadian market experience, including Quebec, preferred
- Proficient in BI and analytics tools (Tableau, Power BI, Google Analytics, HubSpot) to derive insights and drive decisions
- Deep knowledge of SEM, SEO/AIO, LSA, GBP, and marketing automation
- Strong track record leading change and continuous improvement
- Credible C-suite and board presenter who can influence key stakeholders
- Strong organizational skills to manage complex projects and agency partners under tight deadlines
- Applicants must be currently authorized to work in Canada
Benefits
- Ongoing training
- Financial incentives for excellence
- Additional rewards for growing the volume of Rentokil Terminix business
- Salary range of $120k to $130k
- Benefits
- 3.5% RRSP matching
- Bonuses
- Hybrid work arrangement, working 3 days/week at the Milton office
- Accommodation during the recruitment process for applicants with disabilities
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