Global Social Media Manager leading Arcadis’ organic social strategy for sustainable design, engineering and consultancy solutions. Driving global engagement, reputation and demand generation across channels.
About the role
- Stratège médias sociaux chez Rethink, agence créative indépendante développant les stratégies sociales de General Motors. Pilotage des plateformes, du contenu, de la promotion payante et des analyses.
Responsibilities
- Develop brand social media strategies and guide day-to-day content creation
- Set content priorities, assess the cultural relevance of ideas, and establish strategic action plans for General Motors brands
- Develop social media-specific strategies, define team roles, and determine content formats across Meta, Instagram, TikTok, YouTube, and X
- Conduct annual audits of social media platforms and industry best practices
- Write content briefs aligned with the U.S. publishing calendar and incorporating relevant Canadian events, holidays, and cultural moments
- Coordinate paid promotion strategies for top-performing organic content to drive conversions and expand reach
- Collaborate with public relations and communications teams to integrate earned media initiatives into social media plans
- Test the viability of creative ideas against platform algorithms, audience behaviors, and brand objectives
- Contribute to real-time strategies to capitalize on timely opportunities and manage major announcements
- Partner with data analysts to review performance data and translate channel insights into actionable strategic adjustments
- Contribute to the development of integrated briefs and collaborate with partner agencies
- Monitor new feature launches, trends, developments in the electric vehicle market, and culture
Requirements
- 5–7 years of experience in social media strategy at an agency or consumer brand
- Proven social media experience, including community development and the execution of innovative creative projects on social platforms
- Experience developing social media strategy guides, planning channels, and collaborating with cross-functional teams
- Fluency in French and English
- Deep knowledge of Quebec culture
Benefits
- Competitive compensation and benefits, including enhanced mental health support
- A variety of employee benefits
- Excellent people-focused work culture
- No client meetings on Mondays
- Hybrid work environment
- Mentorship program
- Access to the national DEI committee and Rethink working groups
- Growth and training opportunities
- Independence Week: one week of vacation in the summer
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Degree requirement
No Education Requirement
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