About the role

Associate Director leading organic growth, SEO, GEO, content and social media for iA Financial Group. Driving scalable content, digital visibility and engagement across Canada.

Responsibilities

Define and lead the organization’s overall organic growth strategy
Maximize content visibility across search engines and generative artificial intelligence platforms
Develop an integrated approach to SEO, GEO, content and social media
Identify growth opportunities based on search intent, users’ information needs and emerging digital trends
Monitor changes in search algorithms and AI platforms
Define KPIs and measure visibility, traffic, engagement and business impact
Lead, engage and develop teams
Manage organizational change
Build expertise in digital content, search optimization, artificial intelligence and content performance
Foster innovation, experimentation and results
Define editorial direction supporting organic growth
Oversee creation, optimization and evolution of digital content
Implement structured high-quality content production at scale
Repurpose and adapt content across digital platforms
Lead organic social media strategies
Maximize content reach, engagement and distribution
Develop conversational, video and community-driven content capabilities
Integrate social media into the broader organic growth strategy
Integrate AI tools throughout content creation and optimization
Use data to guide editorial priorities and investments
Develop processes improving performance and operational efficiency
Monitor organic visibility, engagement, traffic and content performance indicators

Bachelor’s degree in marketing, e-commerce, communications or a related field
Minimum of 8 to 10 years of experience in digital marketing, SEO or social media strategy
Significant experience leading and engaging multidisciplinary teams
Strong understanding of digital ecosystems and social media platforms
Strong expertise in editorial strategy, storytelling and content creation
Experience leveraging data and artificial intelligence to improve performance and efficiency
Strong ability to influence business partners and collaborate effectively with multidisciplinary teams
Fluent in French
Advanced level of English proficiency
Ability to communicate and present daily with internal and external clients located across Canada

A work environment where learning and development merge with a collective pursuit of excellence
A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed
Hybrid work environment, supported by flexibility and access to inspiring and innovative workspaces
Flexible group insurance
Competitive pension plan
Stock purchase plan
Vacation and wellness/personal development days
Telemedicine
Employee and family assistance program
Ergonomic furniture program
Performance bonus
Discounts on iA products