IA
Associate Director leading organic growth, SEO, GEO, content and social media for iA Financial Group. Driving scalable content, digital visibility and engagement across Canada.
About the role
- Social Media Strategist growing BOLD Magazine’s X and LinkedIn audiences. Creating daily content, building communities, and optimizing organic engagement and reach.
Responsibilities
- Develop and execute social media growth strategies
- Manage and grow X (Twitter) and LinkedIn accounts
- Plan and publish daily content
- Write engaging posts, threads, articles, and thought leadership content
- Research trending topics, viral content, and industry conversations
- Build and engage relevant online communities
- Develop content calendars and distribution strategies
- Increase followers, impressions, engagement, and reach organically
- Analyse performance and continuously improve content strategies
- Experiment with new content formats and growth techniques
- Monitor competitors and identify growth opportunities
- Track follower growth, monthly impressions and reach, engagement rate, profile visits, audience growth, content consistency and quality, organic traffic, and conversions
Requirements
- Proven understanding of X (Twitter) and LinkedIn
- Strong writing, communication, and storytelling skills
- Knowledge of social media algorithms and organic growth
- Ability to identify trends and create engaging content
- Understanding of personal branding and audience building
- Creative thinking and strong research skills
- Ability to work independently and manage multiple accounts
- Experience growing social media accounts is preferred
- Preferred: Canva and basic graphic design
- Preferred: Social media analytics tools
- Preferred: AI-powered content creation tools
- Preferred: Personal branding and creator growth
- Preferred: Experience managing multiple social media accounts
Benefits
- Contract position
- Part-time schedule
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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