IA
Associate Director leading organic growth, SEO, GEO, content and social media for iA Financial Group. Driving scalable content, digital visibility and engagement across Canada.
About the role
- Social Media Strategist growing Brodie Rec. League’s founder YouTube channel and short-form content. Driving audience growth, league sign-ups and captain leads through analytics-led content strategy.
Responsibilities
- Define the YouTube channel's audience, positioning, recurring formats and series
- Write and maintain the Brodie story document with the CEO
- Maintain a rolling six-week video slate with the CEO
- Write or approve titles, brief thumbnails, and run title and thumbnail tests in YouTube Studio
- Own the first 60 seconds of every video and optimize the first five minutes
- Add chapters, end screens, pinned comments and descriptions to uploads
- Review YouTube Studio analytics and turn performance data into decisions
- Review long-form edits against a retention checklist
- Maintain a weekly team scorecard
- Brief the clipping team and set short-form quality standards
- Own the short-form calendar across TikTok, Instagram Reels and YouTube Shorts
- Connect videos to league joins, team captain sign-ups and referrals
- Track sign-ups and captain leads with Growth
- Identify collaborations and guests
- Own the weekly production calendar and maintain a 100% ship rate
- Give editors and clippers clear notes
- Plan and direct filming, brief a videographer or operate the camera
- Run edits without requiring the CEO in the room
- Use AI for transcription, clip-finding, packaging, research and outlines
- Build templates, briefs and checklists to automate the content system
- Report directly to the CEO
Requirements
- 3+ years in YouTube strategy, content strategy or channel management
- Must have grown a channel and have analytics to prove it
- Fluency in YouTube Studio, including click-through rate, average view duration, retention curves, traffic sources, and title and thumbnail testing
- Strong eye for titles, thumbnails and hooks, with a portfolio of packaging written or directed
- Experience working with a founder, creator or on-camera personality
- Experience directing editors or a production team to a weekly schedule
- Working knowledge of TikTok, Reels and Shorts, and how short-form feeds long-form
- Clear written and verbal communication
- Founder-led content at a startup, ideally a consumer brand, strongly preferred
- Background in sports media, basketball culture or the creator economy strongly preferred
- Ability to shoot and edit with Premiere Pro, Final Cut or CapCut well enough to run a film day independently, preferred
- Thumbnail design skills using Photoshop or Figma, or experience briefing a designer, preferred
- Experience tying content to sign-ups or revenue, preferred
Benefits
- Bonus and uncapped commission structure
- Comprehensive health and wellness plan
- Yearly Brodie takeover of the Toronto Raptors court
- Significant growth and mentorship opportunities
- Professional development budget
- Paid Time Off (3 weeks + Holiday Shutdown)
- Paid Sick Leave
- Opportunity to work for an organization at the intersection of sports, fashion, & tech
- Hybrid work arrangement
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