Social Media Lead – Student Creator

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About the role

  • Part-time student creator leading Knowt’s TikTok and Instagram presence. Creating daily, relatable study content for high schoolers using the Knowt app.

Responsibilities

  • Create one talk-to-camera video every day for TikTok and Instagram
  • Take each video from idea to publication, including hook, script, filming, editing, and caption
  • Create relatable and useful content about AP exams, SAT and ACT, finals, college applications, and test stress
  • Integrate Knowt naturally into content
  • Keep posts native to platform culture using current sounds, formats, humor, and slang
  • Test hooks, formats, storytelling angles, and calls to action
  • Plan content around the school calendar and key student deadlines
  • Turn trends, comments, and performance data into content ideas
  • Send a weekly performance recap and decide what to scale, fix, or drop
  • Track views, watch time, saves, shares, comments, and signups
  • Film in batches to maintain daily posting
  • Work with the Student Marketing Manager, incorporating review feedback and completing revisions within 24 hours

Requirements

  • Experience running and growing an account, your own or a brand’s; show the numbers
  • Real comfort on camera; appearing on screen every day is non-negotiable
  • Fluency in high school culture, including AP classes, standardized tests, and application season
  • Instinct for what goes viral on TikTok and Instagram, and ability to explain why
  • Reliability: hit deadlines and respond to feedback quickly
  • Data-driven approach backed by views and conversion data
  • Ability to turn feedback around within 24 hours
  • Nice to have: experience making content for edtech, test prep, or student audiences
  • Nice to have: experience scripting for other creators
  • Nice to have: strong AP, SAT, or ACT results
  • Must be a resident of Canada or United States

Benefits

  • Base pay plus performance bonuses tied to account growth
  • Flexible hours
  • Room to grow the role if it’s working
  • Direct feedback from the Student Marketing Manager
  • Access to the CMO
  • Real ownership of creative direction

Job type

Part Time

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

RemoteUnited States

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