Social Media Video Editor creating engaging short - form content for RYSE smart home devices. Developing daily videos and platform - specific concepts for TikTok, Instagram, and YouTube.
About the role
- Sun Life Canada social media manager leading organic social strategy across 12+ channels. Guiding community, content, analytics, and AI-enabled discoverability to support financial security services.
Responsibilities
- Own and evolve Sun Life Canada’s organic social media and community strategy across established and emerging platforms
- Define each channel’s role and roadmap based on audience needs, cultural relevance, brand and business priorities, and discoverability
- Determine where Sun Life should lead, contribute, listen, or not participate
- Adapt Sun Life’s brand expression to each platform while maintaining brand coherence
- Lead audience-first, video-first content strategies
- Partner with Brand, Creative, Content, SEO & Discoverability teams
- Apply topical relevance, source credibility, and citation-worthy expertise to content planning
- Lead proactive community engagement, moderation, and escalation within a regulated environment
- Translate social listening, audience behaviour, cultural trends, and performance data into actionable insights
- Lead and develop a team of Social Media Consultants
- Collaborate across teams and guide external partners on integration, governance, content reuse, and operational effectiveness
- Measure and communicate organic social’s contribution to brand, community, discoverability, and business outcomes
Requirements
- 5-7+ years of progressive experience in social media, digital marketing, or content strategy
- Demonstrated experience developing and executing organic social strategies for a large or complex brand
- Proven expertise in building authentic influencer and creator partnerships
- Strong strategic thinking and hands-on execution ability
- Excellent stakeholder management and communication skills
- Experience influencing across matrixed organizations and presenting to senior leaders
- Deep understanding of social platforms, algorithms, community management, and evolving audience behaviours
- Experience with social listening and management platforms such as Sprinklr, including publishing, engagement, listening and analytics
- Strong understanding of social analytics, measurement, and translating data into business insights
- Working knowledge of AI, SEO, generative search/LLM discoverability, and emerging digital trends
- Experience in financial services, insurance, healthcare, or another regulated industry is an asset
- Bilingualism (French, English, both oral and written) is required for Quebec
- Bilingualism in English and French is a strong asset for other locations
- Experience leading and developing people, including coaching, prioritization, and performance support
Benefits
- An environment of continuous learning, development, and improvement
- Up to 6 weeks off every five years through the Sabbatical Program
- Hybrid work with flexibility to work from the office and virtually
- Employee well-being and mental health support through a positive work culture
- Participation in various incentive plans, subject to individual and company performance
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