Social Media Manager

Posted 2 days ago

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About the role

  • Social Media Manager leading social strategy and content for Later’s influencer marketing clients. Managing campaigns, community engagement, and performance insights across major platforms.

Responsibilities

  • Act as the strategic lead for multiple brand accounts across social platforms including Instagram, TikTok, Facebook, Threads, and YouTube Shorts
  • Set and track content goals aligned with client objectives such as awareness, engagement, and conversion
  • Communicate performance insights and next steps clearly to internal and external teams
  • Anticipate client needs and proactively pitch new ideas, formats, and campaigns
  • Guide the content process from concept to execution by briefing creative teams, reviewing deliverables, and ensuring content is on-brand and on-strategy
  • Ensure content is social-first, timely, and tailored to each platform
  • Collaborate with design, video, and influencer teams to bring ideas to life
  • Write copy, storyboard content, or shoot quick iPhone videos when needed
  • Engage in community management by responding to comments, shaping tone, and joining real-time cultural conversations
  • Post live during events, drops, or key cultural moments when applicable

Requirements

  • 5+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement
  • Proven track record of independently managing and growing a social media presence for a large B2C brand
  • Must have previous agency experience managing client relationships
  • Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences
  • Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact
  • A natural desire to be active on social media is essential; candidates should live and breathe social media trends
  • Ability to think creatively and generate innovative content ideas
  • Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus
  • Strong organizational skills and the ability to manage multiple projects simultaneously
  • Bachelor’s degree in Marketing, Communications, or a related field is preferred

Benefits

  • Permanent team members are eligible to participate in various benefits plans as part of their overall compensation package
  • Fully remote work option for select positions

Job type

Full Time

Experience level

Mid levelSenior

Salary

$90,000 - $100,000 per year

Degree requirement

No Education Requirement

Location requirements

RemoteUnited States

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