Social Media Lead building Spellbook’s social presence from scratch. Turning AI contract-technology launches and thought leadership into measurable audience growth.
Responsibilities
Build Spellbook's social presence, including voice, calendar, and strategy
Own the social media calendar across all platforms from ideation through scheduling and publishing
Balance day-to-day content with long-term strategy tied to company milestones, product launches, and pipeline goals
Monitor and respond to comments, mentions, and direct messages
Build relationships with the legal tech community, customers, creators, and journalists
Define and protect Spellbook's voice and visual identity across social channels
Collaborate with Marketing, Product, and executives to turn company news, product launches, and thought leadership into shareable content
Ghostwrite and provide editorial support for executive posts
Build a data-driven social strategy based on reach, engagement, trends, cultural moments, and platform mechanics
Track reach, engagement, follower growth, and share of voice; use results to improve strategy
Perform other responsibilities as required
Requirements
Track record of growing a brand's organic social reach and engagement with specific numbers and outcomes
Experience running social media for a B2B SaaS company
Ability to own a social calendar end-to-end, from quarterly strategy to writing captions and publishing
Strategic planning and operational execution skills
Proven understanding of what makes content spread
Strong writing skills and ability to adapt tone across platforms while maintaining a consistent brand voice
Comfort with social management and analytics tools such as Sprout Social, Hootsuite, or native platform analytics
Must be legally able to work and reside in Canada or the United States at the time of application
Benefits
Flexible work environment with autonomy and accountability
Company-paid group benefits for you and your family
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