Global Social Media Manager leading Arcadis’ organic social strategy for sustainable design, engineering and consultancy solutions. Driving global engagement, reputation and demand generation across channels.
About the role
- Organic Social Media Manager shaping Winona’s menopause telemedicine brand presence. Planning, publishing, and optimizing organic content across Instagram, TikTok, Facebook, and persona accounts.
Responsibilities
- Own posting strategy across all owned channels, including cadence, frequency, timing, sequencing, and platform-specific publishing conventions
- Build and maintain the rolling content calendar, determine content mix and formats, and execute publishing
- Ensure live content remains accurate and current, correcting affected posts when product details, prices, or claims change
- Plan, originate or adapt, and publish content for Winona brand persona accounts with distinct voices and cadences
- Develop concepts and create detailed ClickUp production tickets containing concepts, hooks, scripts or talking points, format specifications, references, and intended outcomes
- Identify and adapt paid-media, ambassador, and other-channel content for organic social
- Select suitable assets, rework hooks and captions, and pace repurposed content to avoid a recycled-advertising feel
- Own caption strategy and draft hooks and captions using AI tools; submit drafts to Copy for editorial review
- Proactively engage with creators, practitioners, menopause advocates, adjacent brands, and relevant audience conversations to build reach and relationships
- Route inbound comments and direct messages to Patient Services and immediately escalate reputationally sensitive matters to the Head of Social
- Hand relationships progressing toward paid partnerships to the Paid team
- Deliver regular KPI performance reporting covering results, drivers, and recommended tests
- Escalate anomalous performance when identified
- Work within channel strategy set by the Head of Social; paid social strategy, buying, budget management, and influencer program management are out of scope
Requirements
- 3–5 years managing organic social for a brand or agency, with a presentable body of work and ability to explain the reasoning behind it
- Demonstrated strength in creative briefing, including concepts, hooks, scripts, format specifications, and reference material
- Strong editorial eye for short-form video; ability to direct others effectively
- Strong copywriting, particularly hooks, captions, and conversational engagement
- Practical fluency with AI writing tools and editorial judgment
- Thorough working knowledge of Instagram and TikTok mechanics, including formats, audio, algorithm behavior, and current performance trends
- Daily short-form-first presence on Instagram, TikTok, and Facebook
- Consistent cadence on YouTube Shorts, X, and Pinterest
- Ability to use a distinct corporate register for LinkedIn
- Ability to provide substantive, disclosed long-form answers on Quora
- Disciplined listening-only monitoring on Reddit; no posting without explicit sign-off
- Strong analytical skills and ability to interpret performance reporting
- Proven reliability with a fixed publishing schedule and live audience
- Ability to write and publish in multiple distinct voices while maintaining separate persona accounts
- Experience with ClickUp tickets and production workflows
- Strongly preferred: experience in healthcare, telehealth, supplements, or wellness
- Strongly preferred: account growth driven by outbound engagement and creator relationships
- Strongly preferred: familiarity with menopause, perimenopause, or women's midlife health
- Ability to work core business hours aligned with Central and Eastern Time (CST/EST)
Benefits
- Remote-first, work wherever you choose
- Unlimited paid time off
- Paid non-working holidays per country of residence
- Medical, dental, and vision insurance (US-W2)
- Referral bonuses
- Financial support for online courses
- Fun and casual work environment
- Employee engagement activities and virtual gatherings
- Diverse, global team
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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