Social media specialist creating, publishing and optimizing culturally relevant content for 7-Eleven Canada. Managing campaigns, communities, creators and influencer partnerships across social platforms.
Responsibilities
Support the Social Media Marketing Manager in developing and implementing social media channel strategies aligned with 7-Eleven’s business objectives
Manage day-to-day execution of social media campaigns, including coordination with agency partners on paid content delivery and scheduling
Develop and maintain monthly social media content calendars
Create social-first content by developing concepts and shooting, editing and publishing content across social platforms
Create agile, low-fi content independently and partner with internal creative and agency teams when needed
Capture, shoot and edit low-fi photo and video content using a phone and editing tools
Support creator, influencer and UGC campaigns, including coordination, briefing and content approvals
Monitor social media performance, analyze campaign metrics and prepare reports with optimization recommendations
Manage the 7-Eleven brand community across social platforms by engaging followers, responding to comments and messages, monitoring mentions and sentiment, and escalating issues when needed
Monitor emerging social media trends, creator styles, cultural moments, sounds, formats and platform updates
Requirements
Bachelor’s degree in marketing, communications, business or related field
Minimum 2 years of hands-on experience in social media marketing, content creation, digital content or a similar role
Proven experience developing and executing social media campaigns that have driven engagement and follower growth
Strong knowledge of TikTok and Instagram, including trends, formats, creators, sounds and platform culture
Demonstrated experience creating short-form social content, including Reels, TikToks or similar formats
Proficiency with mobile content creation and editing tools such as CapCut, Canva, Adobe or similar platforms
Experience managing social media content calendars, publishing workflows and community management
Experience with influencer, creator or UGC partnerships is an asset
Strong understanding of social media analytics and the ability to translate performance data into actionable recommendations
Excellent writing and storytelling skills, with the ability to adapt tone and content for different social platforms
Strong understanding of Canadian audiences, culture and social conversations
Ability to work independently, move quickly and manage multiple priorities in a fast-paced environment
Strong creative instincts, curiosity and a “let’s try it” mindset
Cooperative and collaborative attitude with the ability to build strong internal and external relationships
Benefits
Full-time, permanent position
Fully remote work arrangement may be considered for candidates residing outside the Lower Mainland, based on business needs and role requirements
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