Stratège médias sociaux chez Rethink, agence créative indépendante développant les stratégies sociales de General Motors. Pilotage des plateformes, du contenu, de la promotion payante et des analyses.
About the role
- Social Media Manager leading TD Insurance’s social strategy, content, community management, and analytics. Turning customer conversations into insights that improve insurance experiences and business outcomes.
Responsibilities
- Lead the development and execution of TDI’s social media strategy and annual content plan
- Generate content ideas with Customer Experience, Marketing, Product, Pricing, Claims, Distribution, and other partners
- Oversee writers, designers, video editors, and partners developing channel-appropriate content
- Publish, schedule, and optimize content across Instagram, YouTube, Facebook, Reddit, and emerging channels
- Maintain a coordinated editorial calendar
- Lead community management, including monitoring and responding to comments and direct messages
- Manage negative or sensitive interactions and customer complaints received through digital platforms
- Use social listening, topic mining, and trend analysis to identify customer needs, risks, reputation considerations, and engagement opportunities
- Translate social insights into actionable recommendations for leaders and business partners
- Build performance reporting on reach, engagement, sentiment, audience growth, traffic, quote starts, and business outcomes
- Test and learn across content formats, platforms, audiences, and posting strategies
- Collaborate with TD social media teams to share learnings, tools, and best practices
- Support integrated campaigns and promote TDI initiatives
- Monitor platform changes, emerging channels, audience behaviours, and social media trends
- Ensure brand, customer experience, legal, compliance, privacy, risk, and records-management requirements are met
- Identify and escalate customer, conduct, compliance, and reputation risks
- Document, monitor, and report social media activity
Requirements
- Undergraduate degree or equivalent experience
- Demonstrated experience in social media strategy, content development, community management, social listening, and performance analytics
- Financial services experience required
- Insurance industry experience strongly preferred
- Ability to work quickly and manage multiple projects and stakeholders simultaneously
- Excellent attention to detail
- Strong judgment and ability to handle sensitive, negative, or high-profile customer interactions professionally
- Ability to work independently and within cross-functional teams
- Strong interest in social media, storytelling, customer experience, and digital trends
- Excellent written and verbal communication skills
- Ability to translate complex insurance topics into clear, relevant, and engaging content
- Comfort using data and insights to evaluate performance and recommend changes
- Knowledge of TD Insurance, its products, and the insurance industry
- Bilingualism in English and French is an asset
Benefits
- Base salary
- Variable compensation
- Health and well-being benefits
- Savings and retirement programs
- Paid time off
- Banking benefits and discounts
- Career development
- Reward and recognition programs
- Regular career, development, and performance conversations
- Online learning platform
- Mentoring programs
- Training and onboarding sessions
- Accessibility accommodations during the interview process
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