IA
Associate Director leading organic growth, SEO, GEO, content and social media for iA Financial Group. Driving scalable content, digital visibility and engagement across Canada.
About the role
- Social Media Influencer growing LEAP’s cloud-based legal practice management software through social storytelling. Driving brand awareness, audience growth, and customer acquisition for Canadian legal markets.
Responsibilities
- Own social strategy recommendations, content planning, day-to-day channel execution, and reporting while producing content onsite with clients and internal stakeholders
- Develop and refine social media narratives supporting brand awareness and customer acquisition goals
- Build content plans and editorial calendars aligned to business priorities, product launches, and events
- Create, adapt, and publish social content across agreed channels with the internal marketing team
- Translate campaign themes into channel-specific storytelling aligned with audience behavior and platform best practices
- Test messaging, creative angles, formats, timing, and CTAs
- Monitor performance and recommend changes based on engagement, audience growth, traffic, lead volume and quality, and conversion signals
- Partner with internal stakeholders to gather inputs, approvals, and campaign or messaging context
- Travel to events and locations to capture client engagement and industry buzz
- Improve reach, consistency, and efficiency across the social program
- Deliver regular reporting connecting social activity to marketing outcomes, especially customer acquisition
- Maintain workflow for planning, production, publishing, and performance review
- Learn LEAP’s products, services, workflows, and the Canadian legal industry
- Travel up to approximately 20% to client sites within Canada
- Report to the CEO and Director of Marketing
- Help shape LEAP’s social media program during a one-year opportunity
Requirements
- 5 years of experience in a similar role
- Convey a confident, energetic and professional demeanor with clear and authentic tone
- Proven freelance or in-house experience managing social media for an established brand
- Strong background in strategic storytelling and campaign execution across social channels
- Identify and extract viral trends and capitalize on those opportunities to get more visibility
- Experience building content calendars and workback schedules while managing multiple workstreams with deadlines in Trello
- Ability to use performance data to guide testing, iteration, and content decisions with a focus on business outcomes
- Expert hands-on skills using Hootsuite, Bitly, Meta, LinkedIn, YouTube and X
- Track video-to-lead journeys, measure engagement and conversions, and isolate video campaign performance from other marketing efforts
- Clear understanding of audience growth tactics and social content optimization
- Strong writing and editing skills with the ability to adapt tone and messaging by channel and key message instance
- Hands-on skills curating video assets using editing tools such as CapCut, Canva, Jitter
- Basic graphic design skills using Canva with a well-appointed eye for typesetting
- Ability to adapt social content designs to existing LEAP brand guidelines and adjust designs according to feedback
- Ability to work independently to achieve KPIs while aligning with internal stakeholders for IP and feedback
- Both reels must be submitted in order to be considered
- Reel #2 must be vertical video (9:16), include on-camera presence, captions or on-screen text, and be maximum 1-minute in length
- Submit resume, links to active social media profiles, and both reels by November 11th
- Preferred: experience supporting customer acquisition or demand generation through organic and/or paid social
- Preferred: background in B2B, high-growth, or performance-focused marketing environments
- Preferred: familiarity with social scheduling, analytics, listening, and reporting tools
- Preferred: experience in the legal industry or strong aptitude to learn
- Preferred: experience partnering with marketing teams and SaaS stakeholders
- Preferred: Confluence experience
- Preferred: willingness to learn Salesforce and Pardot basics
Benefits
- Competitive compensation with a salary range of $85,000-$100,000 CAD
- Excellent group insurance benefits
- RRSP with employer matching
- Generous Paid Time Off (PTO), including starting at 4 weeks’ vacation, sick days, floater/personal days and volunteer days
- Hybrid working model at our beautiful and modern downtown Toronto office as well as work from home days
- Collaborative and inclusive work environment filled with learning and support
- Full training is provided
- Inclusive and accessible environment
- Accommodations throughout the hiring process
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