About the role

Digital marketing officer advancing Royal Alexandra Hospital Foundation fundraising through email, websites, and digital campaigns. Optimizing donor engagement, digital experiences, analytics, and integrated communications.

Responsibilities

Plan, develop, test, schedule, deploy, and optimize email marketing campaigns
Create audience-focused digital communications aligned with the Foundation’s brand, voice, and fundraising objectives
Develop targeted donor communications, newsletters, fundraising appeals, event communications, and stewardship campaigns
Manage audience segmentation, personalization, email lists, scheduling, quality assurance, and post-campaign analysis
Gather, refine, edit, and prepare content for digital channels with internal teams and subject matter experts
Manage and maintain website and digital property content
Build and update landing pages, donation pages, event registration pages, campaign microsites, web forms, and other digital experiences
Support digital experiences for fundraising campaigns, events, raffles, auctions, and other initiatives
Monitor email, website, and digital initiative performance using analytics and reporting tools
Maintain campaign tracking and measurement practices; prepare performance reports and recommendations
Support A/B testing, experimentation, and continuous optimization
Collaborate with Communications, Development, Events, and other teams on integrated campaigns
Contribute to campaign planning, editorial calendars, project coordination, and quality assurance
Manage multiple projects and deadlines
Provide editing, proofreading, and digital communications expertise
Serve as a digital subject matter expert and resource to colleagues

Degree or diploma in Communications, Marketing, Public Relations, Journalism, Digital Marketing, or a related field
Three to five years of professional experience in digital marketing, digital communications, marketing communications, or a related role
Experience planning, creating, testing, scheduling, and optimizing email marketing campaigns using email marketing, CRM, or communications platforms
Experience managing and updating websites and digital content using content management systems such as WordPress or similar platforms
Experience creating and managing landing pages, online forms, donation pages, event pages, and other digital experiences
Strong understanding of audience segmentation, accessibility, user experience, SEO fundamentals, conversion optimization, and brand consistency
Experience using digital analytics and performance data to evaluate campaigns and develop actionable recommendations
Exceptional writing, editing, and proofreading skills
Strong project management and organizational skills
Exceptional attention to detail and commitment to accuracy and quality
Strong problem-solving skills and proactive approach to continuous improvement and innovation
Collaborative, adaptable, and resourceful
Successful applicants must provide a Criminal Record Check as a condition of employment