University of Alberta lead expanding defence - sector applied research partnerships. Securing industry investments, grants, and collaborative projects across engineering technology domains.
SC
Business Development Coordinator, B2B
Posted 2 months ago
About the role
- Entry-level role in business development contributing to sales pipelines for a tech company focused on international events. Involves proactive client research and data management tasks.
Responsibilities
- Actively research potential clients in established target industries
- Write and send tailored messages to targets and segments, and perform appropriate follow-ups (email and LinkedIn)
- Support appointment setting and follow-ups for the sales team
- Assist in preparing presentations, demos, and client-facing materials
- Rigorously update and maintain our CRM (Pipeliner)
- Create and maintain prospect lists, their pipeline status, and assignment
- Clean, merge, filter, and normalize data in Google Sheets (bulk edits)
- Monitor campaign performance, contribute to small A/B tests, and make recommendations
- Clean and import prospect lists from third-party sources into the CRM
- Coordinate our participation in industry events
- Help improve our messaging, marketing materials, website, and LinkedIn pages
- Collaborate on ad hoc sales/marketing projects as needed
- Help develop, optimize, and automate our processes, messaging, tools, and internal documents
Requirements
- Completed university degree or equivalent experience
- Excellent written and spoken English; good command of French
- Strong skills in marketing research and data processing
- Excellent written communication skills
- Comfortable using LinkedIn
- Proficient in Excel/Google Sheets
- Strong query logic skills: understand and apply how order of operations (PEMDAS) affects bulk data processing and the production of reliable results
- Ability to collect, structure, and analyze data to track campaigns, market performance, results, renewal and retention data; produce performance reports and identify trends
- Ability to work closely with a demanding and engaged leadership while maintaining a professional, proactive, solution-oriented attitude
- Team player, rigorous, autonomous, proactive, curious, and eager to learn
- Asset: practical experience or skills with automation tools or artificial intelligence
Benefits
- Small, dynamic team where your ideas matter and your contributions are visible
- Work alongside a passionate, well-regarded leader who expects the best from their team and will provide the support to help you progress quickly
- Excellent growth opportunities based on your performance
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