Lead Brand Designer evolving Stord’s visual identity across digital, print, events, and sales collateral. Guiding designers and partnering with marketing, sales, product, and leadership.
Responsibilities
Own, maintain, and evolve Stord's visual identity across logo, color, typography, illustration, iconography, photography, motion, and layout
Document brand guidelines and create reusable templates and design components
Define creative direction for campaigns, launches, website, events, and sales enablement
Design digital and print assets including landing pages, ads, decks, one-pagers, social content, trade show environments, and swag
Lead and coach designers and freelancers, provide feedback, set quality standards, and manage priorities and workflow
Partner with Product Marketing, Demand Generation, Content, Sales, Product Design, and executive leadership
Build self-serve resources to scale brand consistency across the company
Review high-visibility work for brand alignment
Use performance data, feedback, and testing to inform creative decisions
Demonstrate how brand work contributes to awareness, engagement, and pipeline
Brief, direct, and review external creative partners, printers, and production vendors
Manage creative budgets where applicable
Requirements
Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field, or equivalent practical experience
7+ years of brand or graphic design experience, including 2+ years leading projects, designers, or creative direction
Experience building or evolving brand identities and scalable guidelines
Exceptional typography, layout, color, and composition skills across digital, print, and presentation formats
Strong portfolio
Advanced proficiency in Figma and Adobe Creative Suite, including Illustrator, Photoshop, and InDesign
Experience with Google Slides or PowerPoint for sales and executive decks
Ability to coach designers, provide actionable critique, and manage creative workflow, intake, and deadlines
Ability to present and defend design decisions, translate business goals into creative, and collaborate cross-functionally
Exceptional organization and project management skills
Experience and comfort working in a fast-paced environment with ambiguity
B2B technology, SaaS, supply chain, or logistics experience is a plus
Motion design and video skills, including After Effects, Premiere, or similar, are a bonus
Familiarity with Webflow, HubSpot, or other web and marketing platforms is a bonus
Experience using AI-assisted design tools responsibly is a bonus
Experience at a high-growth B2B SaaS, e-commerce, logistics, or supply chain technology company, or a brand-focused design agency, is a bonus
Benefits
Remote work opportunity
Opportunity to guide a small team of designers and freelance partners
Professional growth and coaching opportunities through leading and mentoring designers
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