Lead Brand Designer

Posted 19 hours ago

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About the role

  • Lead Brand Designer evolving Stord’s visual identity across digital, print, events, and sales collateral. Guiding designers and partnering with marketing, sales, product, and leadership.

Responsibilities

  • Own, maintain, and evolve Stord's visual identity across logo, color, typography, illustration, iconography, photography, motion, and layout
  • Document brand guidelines and create reusable templates and design components
  • Define creative direction for campaigns, launches, website, events, and sales enablement
  • Design digital and print assets including landing pages, ads, decks, one-pagers, social content, trade show environments, and swag
  • Lead and coach designers and freelancers, provide feedback, set quality standards, and manage priorities and workflow
  • Partner with Product Marketing, Demand Generation, Content, Sales, Product Design, and executive leadership
  • Build self-serve resources to scale brand consistency across the company
  • Review high-visibility work for brand alignment
  • Use performance data, feedback, and testing to inform creative decisions
  • Demonstrate how brand work contributes to awareness, engagement, and pipeline
  • Brief, direct, and review external creative partners, printers, and production vendors
  • Manage creative budgets where applicable

Requirements

  • Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field, or equivalent practical experience
  • 7+ years of brand or graphic design experience, including 2+ years leading projects, designers, or creative direction
  • Experience building or evolving brand identities and scalable guidelines
  • Exceptional typography, layout, color, and composition skills across digital, print, and presentation formats
  • Strong portfolio
  • Advanced proficiency in Figma and Adobe Creative Suite, including Illustrator, Photoshop, and InDesign
  • Experience with Google Slides or PowerPoint for sales and executive decks
  • Ability to coach designers, provide actionable critique, and manage creative workflow, intake, and deadlines
  • Ability to present and defend design decisions, translate business goals into creative, and collaborate cross-functionally
  • Exceptional organization and project management skills
  • Experience and comfort working in a fast-paced environment with ambiguity
  • B2B technology, SaaS, supply chain, or logistics experience is a plus
  • Motion design and video skills, including After Effects, Premiere, or similar, are a bonus
  • Familiarity with Webflow, HubSpot, or other web and marketing platforms is a bonus
  • Experience using AI-assisted design tools responsibly is a bonus
  • Experience at a high-growth B2B SaaS, e-commerce, logistics, or supply chain technology company, or a brand-focused design agency, is a bonus

Benefits

  • Remote work opportunity
  • Opportunity to guide a small team of designers and freelance partners
  • Professional growth and coaching opportunities through leading and mentoring designers

Job type

Full Time

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

RemoteUnited States

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