Regional Sales Manager leading Robertson sales teams for Cornerstone Building Brands’ metal - building products. Driving growth, pricing, customer experience, analytics, and M&A integration across Canada and the USA.
About the role
- Sales and marketing director leading B2B SaaS revenue growth for Canadian CRM provider Maximizer. Coaching sales, managing channels, and connecting marketing execution to commercial outcomes.
Responsibilities
- Lead the day-to-day Sales and Marketing functions and deliver against demand generation, pipeline, conversion, bookings, and revenue targets
- Remain hands-on throughout the full sales cycle, including prospecting, discovery, demonstrations, proposals, negotiations, and closing
- Translate Maximizer’s go-to-market direction into territory plans, account priorities, partner strategies, marketing priorities, activity expectations, and measurable targets
- Coach and develop the sales team through pipeline reviews, call coaching, deal strategy, performance feedback, and accountability
- Own sales forecasting and pipeline management while maintaining CRM discipline, accurate reporting, and visibility into funnel performance
- Lead digital marketing supported by an agency and event marketing managed internally, with budget discipline and accountability for results
- Own and strengthen business partner and channel relationships
- Work with Customer Success, Product, and Finance on customer handoffs, expansion opportunities, commercial planning, budgeting, and coordinated execution
- Provide market, partner, and customer feedback to improve messaging, positioning, lead quality, product insight, and commercial performance
- Represent Maximizer with customers, prospects, business partners, agency partners, and senior business leaders
Requirements
- 8+ years of progressive B2B sales or commercial experience
- At least 3 years leading or coaching a sales team
- Demonstrated history of personally carrying a quota, closing complex opportunities, and leading teams to meet or exceed sales targets
- Comfortable leading marketing resources, setting priorities, managing agency relationships and budgets, and connecting marketing activity to commercial outcomes
- Strong command of pipeline management, forecasting, sales metrics, CRM discipline, and sales execution
- Experience coaching salespeople, improving performance, strengthening accountability, and creating consistency across the sales process
- Experience managing business partner or channel relationships
- Ideally, experience in the financial services or wealth management industry
- Strong communication and executive presence
- Adaptable, pragmatic, low-ego, and comfortable working within an established strategic direction while navigating multiple senior stakeholders
- Comfortable operating at a high level and handling individual deals, funnel metrics, campaign performance, and budgets
- Strong technology fluency, including CRM platforms, financial-services integrations, AI-enabled tools, and broader customer technology environments
- Experience with Maximizer CRM, HubSpot, or comparable CRM, marketing automation, and sales enablement platforms would be valuable
Benefits
- Discretionary company-wide incentive program eligibility
- Extended health and dental benefits
- RRSP matching program
- Paid vacation and sick days
- Professional development budget for courses, books, and continued learning, upon approval
- Peer recognition programs
- Team-building events, happy hours, and company off-sites
- Parental leave benefits
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