Senior Technical Artist optimising assets, shaders, and streaming for large - scale open - world games at Side. Bridging art and engineering to improve performance and visual quality.
About the role
- Performance marketing motion designer creating and optimizing social ads for Meta, TikTok, and YouTube. Using motion design, editing, AI tools, and performance data to improve conversions.
Responsibilities
- Concept, design, edit, and animate static and video assets for performance-driven social campaigns across Meta, TikTok, YouTube, and additional digital platforms
- Translate marketing objectives and audience insights into clear, engaging creative concepts designed to drive measurable actions
- Break down winning ad structures into modular creative variations for structured A/B testing
- Review creative performance data and use metrics such as CTR, CPA, ROAS, CVR, CPM, CPC, VTR, thumb-stop rate, hold rate, and watch time to identify patterns
- Analyze performance at the individual creative level to understand which visual, messaging, and editing decisions contribute to stronger results
- Turn campaign data and feedback into actionable creative iterations
- Execute full post-production workflows, including editing, sound design, VFX, motion graphics, dynamic typography, color correction, and format adaptation
- Adapt winning creatives into new versions while maintaining naming, organization, and version control
- Research competitor creatives, platform trends, audience behavior, and successful advertising formats
- Manage assigned projects from brief to delivery while communicating with creative, marketing, and account teams
- Use Adobe Creative Suite, including After Effects, Premiere Pro, and Photoshop, with working knowledge of Figma
- Use AI tools for image generation, video production, copy development, ideation, and workflow acceleration
- Apply composition, color, typography, hierarchy, and visual storytelling to communication and conversion
- Manage multiple projects, deadlines, and creative variations without compromising quality
Requirements
- 3–5 years of experience in motion design, video editing, or performance creative
- Strong portfolio showcasing motion design, editing, and social-first storytelling
- Experience creating paid social ads for Meta, TikTok, and YouTube
- Understanding of performance metrics such as CTR, CPA, ROAS, CVR, and watch time
- Ability to analyze creative performance and turn insights into actionable recommendations
- Strong test-and-learn mindset and data-driven approach to creative decisions
- Proficiency in After Effects, Premiere Pro, Photoshop, and working knowledge of Figma
- Hands-on experience with AI creative tools
- Strong visual sense, creativity, organization, and attention to detail
- Comfortable working in a fast-paced, performance-focused environment
- High-level written and spoken English
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No Education Requirement
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