Performance marketing motion designer creating and optimizing social ads for Meta, TikTok, and YouTube. Using motion design, editing, AI tools, and performance data to improve conversions.
Responsibilities
Concept, design, edit, and animate static and video assets for performance-driven social campaigns across Meta, TikTok, YouTube, and additional digital platforms
Translate marketing objectives and audience insights into clear, engaging creative concepts designed to drive measurable actions
Break down winning ad structures into modular creative variations for structured A/B testing
Review creative performance data and use metrics such as CTR, CPA, ROAS, CVR, CPM, CPC, VTR, thumb-stop rate, hold rate, and watch time to identify patterns
Analyze performance at the individual creative level to understand which visual, messaging, and editing decisions contribute to stronger results
Turn campaign data and feedback into actionable creative iterations
Execute full post-production workflows, including editing, sound design, VFX, motion graphics, dynamic typography, color correction, and format adaptation
Adapt winning creatives into new versions while maintaining naming, organization, and version control
Research competitor creatives, platform trends, audience behavior, and successful advertising formats
Manage assigned projects from brief to delivery while communicating with creative, marketing, and account teams
Use Adobe Creative Suite, including After Effects, Premiere Pro, and Photoshop, with working knowledge of Figma
Use AI tools for image generation, video production, copy development, ideation, and workflow acceleration
Apply composition, color, typography, hierarchy, and visual storytelling to communication and conversion
Manage multiple projects, deadlines, and creative variations without compromising quality
Requirements
3–5 years of experience in motion design, video editing, or performance creative
Strong portfolio showcasing motion design, editing, and social-first storytelling
Experience creating paid social ads for Meta, TikTok, and YouTube
Understanding of performance metrics such as CTR, CPA, ROAS, CVR, and watch time
Ability to analyze creative performance and turn insights into actionable recommendations
Strong test-and-learn mindset and data-driven approach to creative decisions
Proficiency in After Effects, Premiere Pro, Photoshop, and working knowledge of Figma
Hands-on experience with AI creative tools
Strong visual sense, creativity, organization, and attention to detail
Comfortable working in a fast-paced, performance-focused environment
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