Senior PMO Director transforming governance and delivery reporting for Appficiency’s ERP, CRM, cloud, and AI services. Leading portfolio performance, resource allocation, and PMO talent development.
About the role
- Director leading social, digital, influencer, and creator campaigns for Talk Shop’s consumer and lifestyle brand clients. Mentoring teams and driving client growth through platform strategy and storytelling.
Responsibilities
- Lead integrated social and digital strategies across key national accounts, serving as senior strategic counsel and day-to-day client lead
- Develop platform-first content and campaign strategies across Meta, TikTok, LinkedIn, Pinterest, YouTube, and emerging channels
- Collaborate with PR and integrated account teams to align social strategies with broader communications objectives and client priorities
- Lead creative storytelling, influencer partnerships, and paid social programs rooted in culture, audience insights, and performance data
- Mentor and manage a high-performing social and content team
- Oversee account resourcing, KPI reviews, budget tracking, and contractor management
- Translate analytics and audience insights into actionable strategic recommendations for clients
- Identify opportunities for client growth, upselling, and innovation across accounts
- Support business development through proposals, pitches, and thought leadership initiatives
- Collaborate with agency leadership to evolve Talk Shop’s social and digital offerings
Requirements
- Proven agency experience developing and leading social, digital and influencer marketing strategies for consumer, lifestyle, retail or corporate brands
- Strong experience managing integrated social programs from strategy through execution
- Deep understanding of major social platforms, creator culture, content trends and evolving digital behaviours
- Experience working with paid social and performance-driven content strategies
- Experience leading influencer and creator programs, including strategy, selection, briefing, content development and measurement
- Strong client management skills with the ability to build trusted relationships and provide confident strategic counsel
- Experience managing and mentoring junior and mid-level team members
- Strong strategic thinking paired with a willingness to stay close to the work and execution
- Excellent communication, presentation and writing skills
- Strong organizational skills and the ability to manage multiple accounts, priorities and fast-moving timelines
- A collaborative mindset and ability to work effectively across social, digital, PR and integrated teams
- A track record of identifying opportunities to strengthen client work and contribute to account growth
Benefits
- Comprehensive health and dental benefits
- Learning, development and mentorship opportunities
- Employee wellness benefits
- Flex-Fridays
- Team events
- Perks, treats and swag
- Opportunities for promotion from within where possible
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