Backcountry Sales Development Representative generating B2B pipeline through outbound campaigns. Qualifying group accounts and advancing opportunities for the outdoor retail brand’s Account Management team.
About the role
- Sales Development Representative generating qualified leads for Texada’s cloud software serving heavy equipment dealerships and rental businesses. Driving inbound and outbound prospecting across North America.
Responsibilities
- Follow up on inbound marketing leads and identify qualified opportunities
- Create target prospect lists and nurture raw leads to Marketing Qualified Leads (MQLs)
- Qualify inbound leads using a scorecard process to generate Sales Qualified Leads (SQLs)
- Seek outbound sales opportunities and cold call prospects
- Profile strategic accounts by identifying key individuals, researching business requirements, and presenting solutions
- Educate and develop prospects before handing them off to sales teams
- Nurture new marketing leads
- Set up discovery calls when leads reach a qualified stage
- Maintain accurate activity and lead qualification information in HubSpot CRM
- Track key metrics in the CRM to support decision-making and resource allocation
- Identify, approach, and initiate businesses that could benefit from Texada products and services
- Lead or participate in assigned projects
- Drive attendance for webinars and live seminars and set meetings for conferences
- Collaborate with sales and marketing team members on strategic sales
- Build knowledge of the heavy equipment sales and rental industries across North America
- Provide forecasting for current and new accounts
- Contribute to strategic sales thinking and discussions
- Support Sales Executives by creating new opportunities with equipment dealerships and rental businesses
Requirements
- Bachelor’s degree from an accredited college or university
- Candidates must be authorized to work in Canada without restriction or sponsorship
- Preferred: Experience in an outbound software sales environment
- Preferred: Success with technical sales over the phone, video conferences, and in person
- Background in technology sales or lead generation is a plus
- Prior success in a quota-driven sales environment is a plus
- Experience using HubSpot or comparable CRMs is an asset
- Proficiency in using AI tools to enhance content creation, personalize messaging, and improve workflow efficiency
- Passion for building trust and leveraging relationships into business solutions
- Critical thinking and effective team collaboration
- Ability to take initiative, be resourceful, be proactive, and tackle difficult situations
- Working knowledge of asset management or heavy equipment rental/dealer industry software is a plus
Benefits
- 60/40 compensation split with $49,000–$54,000 CAD base salary and $81,667–$90,000 CAD on-target earnings
- Hybrid work environment, primarily remote with occasional travel to the Mississauga office
- Inclusive and accessible workplace
- Recruitment-process assistance or accommodation available
- Equal employment and growth opportunities
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