Product Marketing Manager developing messaging, campaigns, and content for TrustArc’s data privacy management software. Leading launches, research, enablement, and demand-generation initiatives.
Responsibilities
Serve as chief product evangelist for the represented TrustArc product through internal and external promotion and enablement
Deliver messaging and positioning communicating the value of new and existing capabilities
Create content for product launches, positioning, sales materials, and demand-generation campaigns, including landing pages, emails, social media, and blogs
Write and A/B test website messaging and positioning using a data-driven perspective
Project-manage and collaborate on product demo videos, including writing and developing video content
Develop solution-marketing website content and make technical content easy to understand
Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts
Drive market analysis, competitor research, customer persona development, and value proposition creation
Educate sales and customer-facing teams on current product messaging
Outline and lead product marketing activities for product launches
Support strategic initiatives that drive customer adoption and help existing customers gain more value from software and services
Partner with Product Marketing, Content Marketing, privacy experts, and agencies to create full-funnel solution marketing content
Lead company research projects for thought-leadership content and insights
Write and edit engaging scripts for brands and products
Support lead-generation activities such as webinars and tradeshows
Requirements
3+ years of product marketing experience
3+ years of experience writing a full range of content, including ebooks, blogs, demo videos, emails, and sales materials
Experience testing and optimizing content and CTAs to drive engagement
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