Product Marketing Manager developing messaging, campaigns, and content for TrustArc’s data privacy management software. Leading launches, research, enablement, and demand - generation initiatives.
About the role
- GTM Enablement Manager translating Apollo GraphQL’s developer platform into field-ready messaging, training, and launch materials. Building onboarding and AI-powered enablement programs that improve sales ramp and customer retention.
Responsibilities
- Design and own GTM enablement strategy end-to-end
- Build role-based learning paths for AEs, SEs, and CSMs
- Define field productivity baselines and leading indicators with RevOps
- Track ramp time, certification engagement, time-to-first-value, and training effectiveness
- Build a new-hire onboarding program from scratch
- Lead go-to-market readiness for major product releases
- Turn product messaging into use-case narratives, competitive intelligence, and customer-facing materials
- Translate engineering releases and technical concepts into language usable by non-technical AEs and CSMs
- Deliver live training sessions, measure impact, and adjust programs
- Use AI to accelerate content creation, mine Gong for field insights, and track customer positioning
- Coach AEs and CSMs on AI workflows
- Drive alignment and adoption across Product, Engineering, Marketing, RevOps, and Field leadership
- Report to the Head of Sales
Requirements
- Experience operating in a fast-moving, high-growth environment
- Hands-on experience building and delivering enablement programs
- Technical fluency with the API layer and credible communication with engineers
- Familiarity with GraphQL is a plus, but not required at expert level
- Understanding of enterprise buyers evaluating infrastructure and developer tooling
- Ability to translate technical capabilities into business-value language
- Familiarity with MEDDPICC and Command of the Message
- Proven track record of live training delivery
- Ability to teach technical concepts to non-technical audiences
- Demonstrated ownership in ambiguous environments and experience building from scratch
- Strong cross-functional influence skills
- Practical, hands-on AI fluency
- Ability to work from a single, stable location
- Authorization to work in the U.S. indicated by E-Verify requirements
Benefits
- Equity
- Health insurance, including a choice of 3 Anthem Blue Cross medical plans for U.S. employees
- Additional Kaiser medical plans available to California residents
- Dental benefits provided by Sun Life Financial
- Vision benefits provided by Sun Life Financial
- Fully remote work
- Choice of working location within the Eastern time zone in the U.S. (role description) or the U.S. or Canada working PST or CST hours (compensation philosophy)
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