Principal Product Marketing Manager leading GTM strategy for Jobber’s embedded fintech products. Growing Capital, Bookkeeping, and emerging financial services for small businesses.
About the role
- Go-to-Market Manager leading AI-powered, multi-channel demand generation campaigns for Phreesia’s healthcare SaaS platform. Driving product launches, personalization, SDR alignment, and revenue pipeline.
Responsibilities
- Own end-to-end strategy and execution of time-boxed, multi-channel campaigns for defined account segments across net-new and existing-account motions
- Translate segments and intent data into campaign briefs covering right to win, messaging, channel plans, and timelines
- Coordinate parallel campaign build tracks and ensure launches are on schedule and on message
- Lead go-to-market narratives and execution plans for new product and solution launches
- Develop client- and prospect-facing emails, landing pages, ad copy, and SDR talk tracks
- Maintain consistent and personalized messaging using Artisan and the Demand Gen repository
- Coordinate Demand Gen, SDR, Sales, and Client Success teams around account strategy and messaging
- Brief Priority SDR teams on campaign context, segment rationale, and talk tracks
- Partner with Marketing Operations on Marketo builds, lead routing, and Salesforce campaign tracking
- Partner with ABM and Field Marketing on account targeting
- Track intent creation, MQL/MQC volume, opportunity creation, and qualified pipeline influenced
- Analyze campaign results, codify learnings, and improve future and always-on campaigns
- Identify underperforming segments and channels and improve messaging, sequencing, and targeting using 6Sense signals
Requirements
- Bachelor's degree and 5+ years of experience in B2B demand generation, campaign management, revenue marketing, or a GTM role
- Experience owning GTM from idea to revenue, including launches and campaigns end-to-end
- Hands-on experience with Marketo or equivalent marketing automation
- Experience with Salesforce or equivalent CRM platforms
- Experience with 6Sense, Demandbase, or equivalent ABM platforms
- Experience with Artisan, Clay, Qualified, or equivalent AI-powered outreach tools
- Experience in healthcare SaaS or a similarly complex, long-cycle B2B environment
- Strong data analysis and performance interpretation skills
- Ability to communicate precisely in writing, presentations, and meetings
- Ability to work in EST or CST in the US or Canada
Benefits
- 100% Remote work + home office expense reimbursements
- Competitive compensation
- Flexible PTO + 8 company holidays
- Monthly reimbursement for cell phone + internet + wellness
- 100% Paid 12-week parental leave to our U.S. employees, as well as a generous parental benefit to our employees in Canada
- Variety of insurance coverage for people (and pets!)
- Continuing education and professional certification reimbursement
- Opportunity to join an Employee Resource Group
- Opportunity for variable compensation
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