Go - to - Market Manager leading AI - powered, multi - channel demand generation campaigns for Phreesia’s healthcare SaaS platform. Driving product launches, personalization, SDR alignment, and revenue pipeline.
About the role
- Senior Staff Product Marketing Manager advancing 1Password’s enterprise access security solutions. Enabling sales motions for Enterprise Password Manager, Agentic Access, and Privileged Access.
Responsibilities
- Own the product enablement plan for Enterprise Password Manager, Agentic Access—including Developer Tools—and Privileged Access
- Prioritize readiness work based on business impact, customer needs, launches, and field evidence
- Translate Product Marketing strategy into sales motions for IT, security, and engineering buyers
- Create pitch decks, talk tracks, qualification questions, discovery guides, product training, and other field assets
- Define portfolio fit within annual sales plays, including personas at each buying-journey stage and strategic technology and AI partnerships
- Act as an escalation point for strategic opportunities
- Join live customer conversations, support discovery and demos, and coach sellers through complex technical questions and objections
- Partner with Technical Marketing and Demo Engineering to map demos to sales plays
- Provide customer, use-case, and product context for launch and sales demonstrations
- Measure field readiness and lead win-loss analysis
- Identify recurring objections and adoption barriers
- Present recommendations to Product, Product Marketing, Sales Enablement, and senior leadership
- Report to the Director, Product Marketing and Enablement
Requirements
- Experience bringing complex technical B2B products, new use cases, or emerging categories to market
- Experience working in a sales-led organization with enterprise sellers, Sales Engineers, technical buyers, and complex buying cycles
- Experience building a product motion across discovery, evaluation, technical validation, purchase, and expansion
- Experience partnering across Product, Engineering, Product Marketing, Sales, and GTM Enablement
- Ability to build credibility with technical and executive audiences
- Deep fluency in identity security, Privileged Access Management, secrets management, or agentic access
- Working knowledge of developer tools
- Ability to translate technical product behavior into clear customer-facing guidance
- Strong written and verbal communication skills
- Strategic judgment and ability to influence senior stakeholders in ambiguous environments
- Experience launching a new product, category, or sales motion in identity security, access management, developer tools, or a related technical market
- Experience using field insights, win-loss feedback, or seller research to prioritize work; or security certifications or equivalent technical training
- Legally authorized to work in the United States or Canada; no sponsorship, relocation assistance, or visa transfer offered
- Successful applicants must complete a background check
Benefits
- Health benefits
- Dental benefits
- 401(k) or RRSP retirement program
- Generous paid time off
- Equity grant / RSU program for most employees
- Incentive programs, where applicable
- Maternity and parental leave top-up programs
- Retirement matching program
- Free 1Password account
- Paid volunteer days
- Peer-to-peer recognition through Bonusly
- Remote-first work environment
- Travel for in-person engagement, including offsites, team meetings, and customer/industry events
- Accommodation available upon request during recruitment
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