Go - to - Market Manager leading AI - powered, multi - channel demand generation campaigns for Phreesia’s healthcare SaaS platform. Driving product launches, personalization, SDR alignment, and revenue pipeline.
About the role
- Product Marketing Manager shaping AI and Skilled Nursing product positioning for PointClickCare’s healthcare platform. Leading launches, sales enablement, customer insight, and growth initiatives.
Responsibilities
- Develop product positioning, value propositions, messaging, and source messaging blueprints or positioning guides
- Create competitive comparison guides
- Assist with product naming using market, competitive, and customer context
- Lead product introduction and launch planning, including KPI development and measurement
- Support launches by defining positioning and unique selling propositions and creating required tools and collateral
- Own distribution of public-facing product launch marketing materials
- Communicate product value propositions to sales and develop sales tools
- Lead sales training on new products and capabilities with the Sales Enablement team
- Educate sales and marketing teams on product strengths and features
- Act as subject matter expert for complex sales inquiries, customer-facing product education, and roadmap updates
- Collaborate with sales on complex sales situations
- Develop sales decks, solution sheets, customer references, thought leadership, and campaign assets
- Coordinate product themes with marketing programs, brand management, and digital marketing teams
- Guide marketing teams on themes for programs and events
- Convey product and market strengths through blogs, presentations, and webinars
- Develop case studies, references, and testimonials with customers
- Provide market and customer intelligence, including buying criteria and regulatory considerations
- Align information flow with product management
- Develop product and service expertise and construct industry-leading use case scenarios
- Focus on new AI product launches and growth across the Skilled Nursing product portfolio
- Drive adoption, pipeline, and revenue growth
Requirements
- Bachelor's degree, or equivalent experience
- 4-6 years of product marketing experience
- Experience applying Product Management and/or Product Marketing principles and frameworks, such as Practical Product Management or Pragmatic Marketing
- Experience building consensus and collaborating across groups
- Enthusiastic attitude and ability to thrive in fast-paced environments and adapt readily to change
- AI fluency and/or hands-on use of leading AI solutions
- Advanced degree in business or marketing, or equivalent experience (preferred)
- Certification in Pragmatic Marketing or SiriusDecisions Product Marketing (preferred)
- Experience with B2B SaaS healthcare technology (highly preferred)
- Experience with advanced analytics and/or AI product solutions (highly preferred)
Benefits
- Flexibility
- Growth opportunities
- Meaningful work
- Training and development
- Accommodations available upon request for candidates participating in the selection process
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