Go - to - Market Manager leading AI - powered, multi - channel demand generation campaigns for Phreesia’s healthcare SaaS platform. Driving product launches, personalization, SDR alignment, and revenue pipeline.
About the role
- Product Marketing Lead shaping Bizzabo’s AI-powered event management platform. Owning positioning, launches, competitive strategy, analyst relations, and sales enablement for enterprise buyers.
Responsibilities
- Own positioning and messaging for Bizzabo’s Event Experience Operating System
- Translate agentic capabilities into clear, provable value for enterprise event leaders
- Run product launches end to end, including go-to-market narrative, pricing and packaging input, launch plans, field readiness, and customer communications
- Own competitive intelligence, battlecards, objection handling, and win/loss analysis
- Build sales pitches, demo storylines, one-pagers, and RFP content
- Train Sales and Solutions teams and ensure new capabilities are sold
- Lead Forrester and Gartner relationships, evaluation submissions, briefings, and peer review presence
- Build customer case studies, reference programs, and proof metrics with Account Management
- Drive customer adoption through release communications, programs, and executive business review content
- Maintain the messaging, product, and competitive knowledge source of truth powering Claude Skills
- Use AI to automate go-to-market workflows
- Listen to sales calls, interview customers and prospects, refresh competitive materials, manage analyst evaluations, and deliver launches
- Report directly to the co-founder and CMO
Requirements
- 5+ years of product marketing experience in B2B SaaS selling to mid-market and enterprise buyers, including time as the lead or sole product marketer
- Experience using AI agents, ideally Claude, to automate real GTM workflows, with demonstrable work built
- Track record positioning complex platforms for business and technical buyers and winning against an entrenched incumbent
- Strong sales enablement experience, including building narratives and field-used assets
- Hands-on analyst relations experience, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation
- Excellent writing skills
- Ability to build independently without a large team, set priorities, move quickly, and ship
- Nice to have: Claude Cowork, Claude Skills, or similar agentic tools experience
- Nice to have: event technology, martech, or platforms sold to marketing teams experience
- Nice to have: marketing agentic or AI-first products to enterprise buyers
- Nice to have: three-sided value story experience involving organizers, attendees, and sponsors
- Nice to have: fluency with Salesforce, HubSpot, and Gong and ability to extract data from them
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