Go - to - Market Manager leading AI - powered, multi - channel demand generation campaigns for Phreesia’s healthcare SaaS platform. Driving product launches, personalization, SDR alignment, and revenue pipeline.
About the role
- Senior Product Marketer positioning OpenZeppelin’s onchain finance security solutions for banks, asset managers, and market infrastructures. Leading institutional launches, AI-native sales enablement, and adoption.
Responsibilities
- Own positioning and messaging for institutional solutions, including value propositions, differentiators, and messaging by use case and buyer persona
- Lead product launches from launch plans and timelines through announcements, assets, and post-launch adoption
- Enable Sales with AI-native sales kits, pitch narratives, one-pagers, battlecards, and evaluation materials customized per account
- Run AI-powered competitive and market intelligence workflows tracking competitors, regulatory developments, and industry news
- Build use-case and solution pages directly in the CMS
- Support early adopter and design partner programs
- Contribute to institutional content including research reports, thought leadership, and newsletter topics
- Create light social media content for valuable content and launches
- Bring customer and market feedback into product roadmap and packaging discussions
- Define launch and adoption metrics and report on results
- Collaborate with Product, Design, Sales, and Open Source Engineering to drive messaging, go-to-market strategy, content, and events
Requirements
- 3+ years in product marketing at companies selling to institutions, including financial services, digital asset service providers, or blockchain companies with an institutional customer base
- Proven track record of marketing to banks, asset managers, or market infrastructures at a company that won their business
- AI-native working approach, including daily use of AI workflows for content creation, research, competitive monitoring, and sales assets
- Solid understanding of digital asset and tokenization use cases, such as tokenized deposits, money market funds, repo, and stablecoins
- Exceptional writing skills for complex technical and regulatory topics
- Experience working closely with Sales and Product to turn strategy into deal assets
- Strong project management skills and comfort with compliance and approval processes
- Self-driven, collaborative mindset suited to dynamic environments
- Experience in product marketing for services, such as security, consulting, or professional services (nice to have)
- Experience building web pages through a headless CMS such as Sanity (nice to have)
- Familiarity with blockchain technology and smart contract development (nice to have)
- Experience running beta, pilot, or design partner programs (nice to have)
- Experience with HubSpot or similar marketing automation tools (nice to have)
Benefits
- Company gatherings around the world
- Fully remote work
- Flexible time off
- 8 weeks of paid leave for primary caregivers
- 4 weeks of paid leave for secondary caregivers
- One-time $3,600 baby bonus
- Up to $500 in home office equipment support
- Medical insurance
- Learning and development opportunities
- Monthly stipend for a preferred co-working space
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Degree requirement
No Education Requirement
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