Go - to - Market Manager leading AI - powered, multi - channel demand generation campaigns for Phreesia’s healthcare SaaS platform. Driving product launches, personalization, SDR alignment, and revenue pipeline.
1P
Senior Staff Technical Product Marketing Manager, Portfolio and Expansion
Posted yesterday
About the role
- Senior Staff product marketer driving Unified Access, SaaS Manager, and portfolio expansion at 1Password, a cybersecurity company. Equipping enterprise sellers and CSMs with technical narratives, enablement, and cross-sell strategies.
Responsibilities
- Own the product-to-field motion for Unified Access, SaaS Manager, and multi-product expansion
- Connect IT, security, finance, and executive buyer needs to the right solutions
- Own the product enablement plan and prioritize readiness work based on business impact, customer needs, launches, and field evidence
- Own the Unified Access field narrative, master deck, pitch decks, talk tracks, qualification questions, discovery guidance, and product training
- Adapt Unified Access and SaaS Manager stories for IT, security, finance, and executive buyers
- Define product fit within cross-sell, upmarket, and multi-product sales plays
- Develop expansion strategies from the Enterprise Password Manager base and strategies for multi-threading opportunities
- Act as an escalation point for strategic opportunities
- Join live customer conversations, support discovery and demos, and coach sellers through technical questions and objections
- Equip CSMs with stories and guidance for cross-sell, adoption, and expansion
- Partner with Technical Marketing and Demo Engineering to map demos to sales plays
- Use field feedback, win-loss analysis, and customer insights to improve product decisions, messaging, launches, and enablement
- Partner closely with Product and Sales; report to the Director, Product Marketing and Enablement
Requirements
- Track record of bringing complex technical B2B products, new use cases, or emerging categories to market
- Ability to build product motions spanning discovery, evaluation, technical validation, purchase, adoption, and expansion
- Familiarity with sales-led enterprise organizations, complex buying cycles, AEs, SEs, technical buyers, and multi-threaded customer opportunities
- Cross-functional leadership across Product, Engineering, Product Marketing, Sales, and GTM Enablement
- Credibility with IT, security, finance, and executive audiences
- Deep fluency in multi-product enterprise software, SaaS management, or platform narratives
- Working knowledge of enterprise IT, cross-sell motions, and value-based selling
- Ability to translate technical product behavior into enablement content addressing customer problems, use cases, and business value
- Ability to collaborate with Product and Engineering subject-matter experts and earn the trust of SEs and technical buyers
- Strategic leadership with limited supervision; ability to shape portfolio priorities, readiness roadmaps, operating practices, and measurement approaches
- Ability to influence senior leaders without formal authority and make thoughtful trade-offs in ambiguous environments
- Strong written and verbal communication across technical, commercial, and executive audiences
- Ability to explain complex products in plain English and develop compelling narratives
- Thoughtful use of AI for research, analysis, and content development while retaining ownership of strategy, judgment, and quality
- Exposure to launching products, categories, or sales motions in SaaS management, enterprise platforms, cross-sell, or related markets
- Experience with cross-functional buying groups and multi-threaded enterprise deals
- Experience using field data, call insights, win-loss feedback, or seller research to prioritize execution
- Security certifications or equivalent technical training are relevant
Benefits
- Health benefits
- Dental benefits
- 401(k) (US) / RRSP (Canada)
- Generous paid time off
- Equity grant / RSU program
- Incentive programs where applicable
- Maternity and parental leave top-up programs
- Retirement matching program
- Free 1Password account
- Paid volunteer days
- Peer-to-peer recognition through Bonusly
- Remote-first work environment
- Annual department-wide offsites, team meetings, and customer/industry events
- Accommodation during the recruitment process upon request
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