Go - to - Market Manager leading AI - powered, multi - channel demand generation campaigns for Phreesia’s healthcare SaaS platform. Driving product launches, personalization, SDR alignment, and revenue pipeline.
About the role
- Principal Product Marketing Manager leading GTM strategy for Jobber’s embedded fintech products. Growing Capital, Bookkeeping, and emerging financial services for small businesses.
Responsibilities
- Own product marketing and go-to-market strategy for Fintech new bets, including Jobber Capital, Bookkeeping, and emerging financial products
- Define the ideal customer profile, positioning, value proposition, and messaging
- Build launch and channel strategies to drive adoption and growth
- Lead integrated GTM execution across lifecycle, in-product, web, Sales, Customer Success, and partner channels
- Align owners, timelines, audiences, and messaging; coordinate execution and post-launch optimization
- Lead customer, prospect, and partner research on financial workflows, needs, and purchase barriers
- Translate research insights into GTM decisions and recommendations for Product and Commercial
- Partner with Product and Commercial on proposition tests, beta programs, and early-access programs
- Define GTM success measures with Analytics, evaluate results, and recommend refinements, expansion, or discontinuation
- Support pricing, packaging, and promotional decisions with Commercial, Product, and Finance
- Work with Risk, Legal, Compliance, and capital partners to ensure accurate messaging about eligibility, terms, and product benefits
- Communicate GTM recommendations and align senior stakeholders and channel teams
- Mentor other product marketing managers
- Partner with Product Management, Commercial, Marketing, Finance, Analytics, Sales, Customer Success, Risk, Legal & Compliance, and external capital partners
Requirements
- Extensive experience in B2B SaaS or fintech marketing
- Deep Product Marketing experience
- Track record of owning product marketing and GTM strategy and accountability for adoption and revenue outcomes
- Proven success launching new products or businesses, establishing product-market fit, and scaling them into significant revenue streams
- Experience marketing financial products, including lending or capital, bookkeeping or accounting, payments, or banking
- Experience working within regulatory and compliance constraints
- Strong commercial acumen, including building business cases, sizing markets, modelling pricing and unit economics, and making investment trade-offs
- Deep analytical skills
- Ability to operate in unfamiliar, high-risk, high-impact, uncertain situations and set direction where none exists
- Exceptional communication and influence skills
- Ability to align cross-functional teams around shared outcomes without direct authority
- Mentoring and collaboration skills
- Bonus: Experience marketing to SMB or home service audiences, or in embedded finance on a vertical SaaS platform
- Legally entitled to work in Canada
- Must be based in Edmonton, Toronto, Vancouver, or Kitchener-Waterloo
- Must attend the office at least 1 day per week according to the department schedule
- Must successfully complete a background check, including identity verification
Benefits
- Equity rewards
- Annual stipends for health and wellness
- Retirement savings matching
- Extended health package with fully paid premiums for body and mind
- Matching in RRSP, TFSA or FHSA
- Stock options
- Dedicated Talent Development team
- Career coaching
- Learning and leadership programs
- Opportunities for career development
- Fully covered pre-approved travel expenses for one in-person interview
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Degree requirement
No Education Requirement
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