Go - to - Market Manager leading AI - powered, multi - channel demand generation campaigns for Phreesia’s healthcare SaaS platform. Driving product launches, personalization, SDR alignment, and revenue pipeline.
About the role
- Product Marketing Lead shaping positioning, launches, competitive strategy, and analyst relations for Bizzabo’s AI-powered event management platform. Enabling sales and driving enterprise customer adoption.
Responsibilities
- Own positioning and messaging for Bizzabo’s Event Experience OS
- Translate agentic capabilities into clear, provable value for enterprise event leaders
- Run product launches end to end, including launch narrative, pricing and packaging input, launch plan, field readiness, and customer communications
- Own competitive intelligence, battlecards, landmine questions, objection handling, and win/loss analysis
- Build sales pitches, demo storylines, one-pagers, and RFP content
- Train Sales and Solutions teams and ensure new capabilities are sold
- Lead Forrester and Gartner analyst relations, evaluation submissions, briefings, and peer review site presence
- Build customer case studies, reference programs, and supporting metrics
- Drive customer adoption through release communications, programs, and executive business review content
- Maintain the messaging, product, and competitive knowledge source powering Claude Skills
- Use AI to automate GTM workflows
- Listen to sales calls, interview customers and prospects, refresh competitive materials, manage analyst evaluations, and deliver launches
Requirements
- 5+ years of product marketing experience in B2B SaaS selling to mid-market and enterprise buyers
- Experience as the lead or sole product marketer
- Experience using AI agents, ideally Claude, to automate real GTM workflows
- Track record positioning complex platforms for business and technical buyers
- Track record winning against an entrenched incumbent
- Strong sales enablement experience
- Hands-on analyst relations experience, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation
- Excellent writing skills
- Ability to build independently without a large team
- Nice to have: experience with Claude Cowork, Claude Skills, or similar agentic tools
- Nice to have: experience in event technology, martech, or platforms sold to marketing teams
- Nice to have: experience marketing agentic or AI-first products to enterprise buyers
- Nice to have: experience with a three-sided value story
- Nice to have: fluency with Salesforce, HubSpot, and Gong
Benefits
- Remote/hybrid work arrangement (as indicated in the posting title)
- Freedom to automate work that slows you down using AI
- Daily use of Claude and Claude Cowork
- Access to Claude Skills built on Bizzabo’s messaging, product, and competitive knowledge
Job title
Job type
Experience level
Salary
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Degree requirement
No Education Requirement
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