Senior GTM Systems Manager architecting Salesforce - powered revenue systems for Air, a creative - ops platform. Leading lifecycle automation, AI tooling, integrations, and cross - functional GTM operations.
About the role
- Remote Solution Product Marketing Manager shaping market strategy, positioning, and go-to-market execution for ActiveProspect’s consent-based marketing and identity solutions.
Responsibilities
- Define solution-level strategies connecting products and capabilities to business problems faced by performance marketers, lead buyers, and lead sellers
- Translate product capabilities into cohesive solution narratives and customer outcomes
- Identify packaging, bundling, cross-sell, and portfolio expansion opportunities
- Develop solution frameworks based on workflows, buying journeys, use cases, industry needs, and measurable outcomes
- Partner with Product Management, Sales, and Marketing leadership on strategic priorities
- Create business cases and recommendations based on market opportunities, target segments, buyer needs, differentiation, revenue potential, and capabilities
- Support pricing, packaging, portfolio, commercialization, roadmap, and investment decisions
- Develop and maintain market research programs and conduct customer, win/loss, survey, focus group, analyst, expert, and secondary research
- Segment customer and prospect insights and translate findings into recommendations for product strategy, messaging, campaigns, content, and sales plays
- Build and maintain competitive intelligence programs, profiles, comparison frameworks, battlecards, objection-handling guidance, and executive briefings
- Equip Sales and Customer Success with competitive insights through tools such as HighSpot
- Create and maintain positioning, messaging, message maps, value propositions, proof points, elevator pitches, and solution narratives
- Adapt messaging for executive, marketing, operations, compliance, sales, data, and technical audiences
- Contribute to go-to-market strategies, product launches, release communications, sales enablement, campaigns, events, webinars, analyst briefings, and thought leadership
- Train Sales and Customer Success teams on buyers, market dynamics, competitive context, solution value, and discovery questions
- Define success measures and track impact on pipeline, win rates, sales cycles, adoption, cross-sell, retention, and revenue expansion
- Present findings and recommendations to senior leadership
- Build evidence-based decision-making across Product, Marketing, Sales, and Customer Success
Requirements
- 7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry
- Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field
- MBA is a plus
- Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains
- Experience in lead generation, performance marketing, or compliance-driven environments
- Familiarity with APIs, data flows, data providers, and identity graphs
- Experience working with or marketing alongside Snowflake, AWS, or similar data marketplace and cloud providers
- Proven track record of successful product launches and GTM campaigns
- Strong analytical skills and a data-driven approach to decision-making
- Excellent written and verbal communication skills
- Proficiency in creating sales enablement tools and marketing content
- Expertise in HighSpot, Gong, Salesforce, Monday.com, HubSpot, and AI tools
- Outstanding problem-solving skills and attention to detail
- Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable
- Authorization to work in the U.S.
Benefits
- Equal Opportunity Employer
- Remote work arrangement indicated by the job title/location
- Product and professional collaboration across Marketing, Sales, Product, Customer Success, and Executive teams
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