Senior GTM Systems Manager architecting Salesforce - powered revenue systems for Air, a creative - ops platform. Leading lifecycle automation, AI tooling, integrations, and cross - functional GTM operations.
About the role
- Senior Product Marketing Manager shaping go-to-market strategy for Aquatic Informatics’ water-data software. Leading positioning, launches, sales enablement, and cross-functional growth initiatives.
Responsibilities
- Shape Aquatic Informatics’ growth strategy and strengthen how products, solutions, and value propositions are brought to market
- Lead go-to-market strategy for new products, capabilities, solutions, and market initiatives from planning and stakeholder alignment through launch and post-launch optimization
- Research customers, buyers, industries, competitors, and market dynamics through interviews, win/loss analysis, surveys, product-usage data, and Sales and Customer Success feedback
- Create and refine positioning, messaging, value propositions, and persona-based narratives across products, industries, and AI-related capabilities
- Equip Sales with sales plays, pitch narratives, battlecards, competitive guidance, objection-handling materials, customer stories, and other commercial tools
- Partner with Campaign and Content teams on integrated programs that generate awareness, engagement, pipeline, and revenue
- Align Product, Sales, Customer Success, Services, Communications, and Marketing stakeholders around priorities, go-to-market frameworks, objectives, and execution
- Turn customer and market insights into thought leadership, industry narratives, executive recommendations, and market-facing initiatives
- Mentor other marketers and strengthen product-marketing capabilities, standards, and best practices
- Report to the Global Director of Growth Marketing
Requirements
- Approximately 7+ years of experience in product marketing, B2B SaaS, enterprise software, data analytics, technology, or related field
- Bachelor’s degree in business, engineering, science, or another relevant technical field
- Experience developing segmentation, positioning, messaging, value propositions, and go-to-market strategies for complex B2B products or solutions
- Experience leading measurable product or solution launches and partnering with enterprise Sales teams through complex buying processes
- Ability to analyze customer, market, competitive, pipeline, revenue, or product data and present strategic recommendations to senior or executive stakeholders
- Strong leadership, conflict resolution, and communication skills
- Ability to navigate challenging situations, foster collaboration, and build alignment across diverse teams and stakeholders
Benefits
- Flexible working arrangements for an eligible hybrid or remote role
- Professional onboarding and development opportunities
- Collaborative, mission-driven team
- Career coaching and development opportunities
- Bonus pay eligibility
- Paid time off
- Medical, dental, and vision insurance for eligible employees
- Virtual interviews may be transcribed using an AI-enabled note-taking tool
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