Product Marketing Manager building Wiser’s product - led growth motion for its ecommerce market intelligence platform. Owning positioning, trials, onboarding, funnel metrics, and sales enablement.
About the role
- Product marketing manager driving downstream strategy and regulated medical-device launches for Haemonetics’ IVT franchise. Translating clinical evidence into field-ready commercial content across global regions.
Responsibilities
- Own downstream marketing strategy and commercial content for the IVT franchise
- Create and execute differentiated promotional and educational content and programs
- Drive launch planning and execution for IVT product label expansions and new indications
- Conduct market analysis and competitive intelligence for the venous closure segment
- Monitor product performance and gather field and customer feedback
- Partner with Product Management on product improvements while ensuring regulatory compliance
- Own conference content strategy and product demo approach
- Lead the voice of sales program and translate field insights into marketing improvements
- Translate clinical evidence, product specifications, and market insights into downstream messaging and field-ready content
- Adapt core content and messaging for regional market requirements and support regional go-to-market execution
- Maintain effective relations with internal and external customers
- Report to the Director, Global Product Marketing
Requirements
- Bachelor's Degree B.S.
- 4+ years Product marketing or downstream marketing experience in medical device
- Demonstrated track record of leading product launches in a regulated environment, including content development and Agile/MLR review processes
- Prior people management experience with a record of developing high-performing marketing talent
- Strong commercial storytelling skills; ability to translate complex clinical data into crisp, field-ready messaging
- Proficiency in launch planning and cross-functional program management
- Experience building and managing agency relationships and marketing budgets
- Competitive intelligence development and sales enablement content creation
- Strong executive communication and presentation skills
- Budget management
- Applicants must be legally authorized to work in the United States
- Haemonetics will not provide employment visa sponsorship for this position
Benefits
- Discretionary annual bonus for non-sales roles
- Eligibility for the Company’s long-term incentive plan, depending on role
- 401(k) with up to a 6% employer match and no vesting period
- Employee stock purchase plan
- Flexible time off for salaried employees
- Three to five weeks’ vacation annually for hourly employees, based on tenure
- Up to 64 hours annually of paid sick time
- Paid and/or floating holidays
- Parental leave
- Short- and long-term disability insurance
- Tuition reimbursement
- Health and welfare benefits
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