Product Marketing Manager launching MaintainX’s industrial work execution platform from alpha to general availability. Building messaging, enablement and adoption strategies for frontline operations teams.
Responsibilities
Own how products reach the market from alpha through general availability
Plan and run end-to-end launches for mid-tier P2 products
Lead major workstreams on P1 launches
Shape product messaging, positioning and naming with product counterparts
Create collateral, video scripts and sales enablement materials
Partner with Demand Gen on campaign messaging and go-to-market review
Use analytics tools, customer conversations and market research to understand buyers
Own and review a shared product adoption goal weekly with the product counterpart
Set product marketing strategy and provide recommendations to management
Collaborate with product managers, engineers, sales and customer teams
Requirements
2–4 years in product marketing or a closely related role, such as sales enablement, sales or marketing
Experience taking a product launch from plan to release
Clear writing and confident presentation skills for sales, product and executive audiences
Experience working with go-to-market teams before and after the sale
Hands-on experience with Tableau, Databricks and Salesforce
Background in manufacturing, industrial or other asset-intensive industries (nice-to-have)
Experience marketing B2B software or AI products (nice-to-have)
Benefits
Commission may be included depending on the role
Annual bonus
Equity
Health coverage, retirement and leave benefits, varying by country
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