Product Marketing Manager launching MaintainX’s industrial work execution platform from alpha to general availability. Building messaging, enablement and adoption strategies for frontline operations teams.
About the role
- Product Marketing Manager building Wiser’s product-led growth motion for its ecommerce market intelligence platform. Owning positioning, trials, onboarding, funnel metrics, and sales enablement.
Responsibilities
- Own product marketing across Wiser's products, including positioning, messaging, launches, and competitive intelligence
- Build Wiser's product-led growth motion from early experiments to a full trial program
- Map the customer journey across three core products and identify opportunities for self-serve growth
- Own the PLG funnel end to end and report weekly on signups, activation, trial-to-paid conversion, and trial-sourced pipeline
- Create onboarding emails and in-product prompts to accelerate user adoption and growth
- Define product-qualified leads, establish alerts, and enable Account Executives to follow up with relevant context
- Maintain battlecards, talk tracks, and demo stories for the sales team
- Partner with demand generation on paid, web, and social campaign strategy and messaging
- Run experiments across pages, emails, trial length, and offers
- Plan Wiser's trial presence at conferences, including booth demos and follow-up
- Share usage data, win/loss insights, and user feedback with Product to inform the roadmap
Requirements
- 5+ years of product marketing experience, ideally in B2B SaaS, owning positioning, messaging, and go-to-market strategy
- Proven experience building or scaling a product-led growth (PLG) motion, including trial programs and self-serve funnels
- Track record of owning funnel metrics end to end and reporting results to leadership
- Experience writing onboarding communications and in-product messaging that drive user activation
- Experience partnering with Sales on enablement, including battlecards, talk tracks, demo content, and lead qualification criteria
- Experience collaborating with demand generation on campaign strategy and messaging
- Hands-on experience with HubSpot, Mixpanel, and Zapier
- Strong analytical skills and ability to design, run, and interpret experiments
- Excellent written and verbal communication skills and strong storytelling ability
- Ability to translate product capabilities into customer value
- Ability to independently own projects and push them forward without close oversight
- Experience planning or supporting event and conference presence is a plus
- Bachelor's degree required
Benefits
- Performance-based discretionary bonuses and variable pay plans are available for some positions
- Remote work availability
- Reasonable accommodations for individuals with disabilities during the application process and employment
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Go - to - Market Manager leading AI - powered, multi - channel demand generation campaigns for Phreesia’s healthcare SaaS platform. Driving product launches, personalization, SDR alignment, and revenue pipeline.
Principal Product Marketing Manager leading GTM strategy for Jobber’s embedded fintech products. Growing Capital, Bookkeeping, and emerging financial services for small businesses.
Senior technical GTM specialist translating Megaport’s Network - as - a - Service and Latitude.sh compute and storage platforms into architectures, enablement, and demos. Supporting global sales and solution architects.
Product Marketing Manager rebuilding HR product messaging and collateral for McLean & Company. Driving go - to - market strategy, sales enablement, and launches for B2B offerings.
Senior Staff product marketer driving Unified Access, SaaS Manager, and portfolio expansion at 1Password, a cybersecurity company. Equipping enterprise sellers and CSMs with technical narratives, enablement, and cross - sell strategies.
Senior Technical Product Marketing Manager creating technical proof, demos, benchmarks, and competitive enablement for LanceDB’s AI - native multimodal data platform.
Senior Staff Product Marketing Manager advancing 1Password’s enterprise access security solutions. Enabling sales motions for Enterprise Password Manager, Agentic Access, and Privileged Access.
Senior Product Marketer positioning OpenZeppelin’s onchain finance security solutions for banks, asset managers, and market infrastructures. Leading institutional launches, AI - native sales enablement, and adoption.
Product Marketing Manager shaping AI and Skilled Nursing product positioning for PointClickCare’s healthcare platform. Leading launches, sales enablement, customer insight, and growth initiatives.