Senior GTM Systems Manager architecting Salesforce - powered revenue systems for Air, a creative - ops platform. Leading lifecycle automation, AI tooling, integrations, and cross - functional GTM operations.
About the role
- Senior Product Marketing Manager driving GTM, positioning, pricing, and sales enablement for ActiveProspect’s identity resolution and marketing intelligence products. Supporting consent-based marketing growth in a remote-first environment.
Responsibilities
- Own collection of market and customer data to enable product teams to drive value through products
- Conduct competitor analysis, industry research, customer interviews, surveys, and expert/analyst research to generate actionable insights
- Lead product marketing strategy and execution, including personas, positioning, competitive differentiation, and pricing strategy
- Own product message maps and create value propositions that support go-to-market plans
- Train and enable sales teams on buyer and user problems using HighSpot
- Develop internal sales tools, presentations, training materials, external collateral, and case studies
- Create thought leadership content and direct content writers on messaging for whitepapers, blogs, presentations, webinars, and videos
- Define marketing strategies and communication plans for InfutorData products
- Develop and execute go-to-market strategies for new product launches, features, and updates
- Partner with Product Management to influence roadmap decisions and align products with market needs
- Produce case studies, whitepapers, product videos, webinars, and blog posts
- Measure and analyze product marketing performance and provide actionable insights for improvement
- Serve as the strategic connection between market, product, sales, and marketing teams
- Inform product roadmap decisions, positioning, investment priorities, demand generation, sales effectiveness, and revenue performance
Requirements
- 7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry
- Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field
- Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains
- Experience in lead generation, performance marketing, or compliance-driven environments
- Familiarity with APIs, data flows, data providers, identity graphs
- Experience working with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers
- Proven track record of successful product launches and GTM campaigns
- Strong analytical skills and a data-driven approach to decision-making
- Excellent communication skills, both written and verbal
- Proficiency in creating sales enablement tools and marketing content
- Expertise in using tools such as HighSpot, Gong, Salesforce, Monday.com, HubSpot and AI tools
- Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable
- Authorization to work in the U.S.
Benefits
- A collaborative work environment with the freedom and opportunities of a startup culture
- A global, remote-first company that encourages occasional team get-togethers
- Life and work balance
- Flexible vacation time
- Retirement plan matching up to 3.5% of your salary
- Varied options for health, dental, vision, disability and life insurance
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