Product Manager shaping strategy, roadmap, and experiments for a profitable marketplace platform. Partnering with founders, engineering, and design to improve user outcomes.
About the role
- Senior Product Manager leading digital credit card acquisition, servicing, and engagement journeys for Vancity credit union. Driving roadmap strategy, conversion, member satisfaction, and portfolio growth.
Responsibilities
- Lead the strategy, roadmap, and delivery of digital experiences supporting the end-to-end credit card member journey
- Identify and eliminate friction across acquisition, onboarding, servicing, engagement, and retention channels
- Own the digital roadmap for credit card acquisition, onboarding, servicing, engagement, and retention
- Improve digital experiences across web, mobile, online banking, and partner platforms
- Identify journey friction and prioritize enhancements to improve conversion and member satisfaction
- Partner with Marketing, Digital Banking, and Analytics teams to optimize digital acquisition performance
- Lead initiatives improving application completion, approval, activation, digital wallet provisioning, and early card engagement
- Support growth through experimentation, journey optimization, personalization, and digital sales enablement
- Lead cross-functional delivery of strategic initiatives, including product launches, digital origination enhancements, account management capabilities, and servicing improvements
- Develop business cases, requirements, success metrics, and implementation plans
- Partner with the Manager and agile scrum pod to define product vision, assess market trends, understand member needs, evaluate competitors, and prioritize features and releases
- Balance growth, risk, member experience, operational impacts, and regulatory requirements
- Use data, insights, market research, and performance metrics to optimize digital experiences, measure outcomes, and drive decisions
- Drive continuous improvement by optimizing credit card journeys and processes, reducing operational complexity, improving efficiency, and applying agile product management practices
- Report directly to the Manager, Credit Card Enablement
Requirements
- Bachelor’s degree in Business, Commerce, Marketing, Finance, Information Systems, or a related field, or an equivalent combination of education and experience
- 7 or more years of progressive experience in product management, digital product management, or digital acquisition within financial services
- Demonstrated experience leading complex cross-functional initiatives from strategy through implementation
- Experience managing digital channels, customer journeys, product roadmaps, or product enablement functions
- Strong knowledge of credit card products, payments, lending, consumer banking, digital acquisition, and servicing ecosystems
- Experience developing business cases, product requirements, implementation plans, success measures, and product roadmaps
- Strong understanding of analytics, experimentation, conversion optimization, and member journey design
- Experience working within agile product management environments and regulated financial services organizations
- Familiarity with digital banking platforms, CRM ecosystems, and marketing technology solutions
- Experience supporting digital wallet capabilities, card acquisition journeys, or credit card servicing platforms
- Product management certification such as Certified Product Manager, Pragmatic Institute, SAFe Product Owner/Product Manager, or an equivalent designation (extra skill)
Benefits
- Annual incentive program, subject to program eligibility requirements
- Customizable flexible benefit packages for permanent employees
- 3-4 weeks of vacation per year, with additional days earned over time
- 2 extra statutory holidays in addition to BC’s 11 statutory holidays
- Care days for personal or family illness
- Health and dental benefits beginning on hire date
- Three levels of health and dental coverage
- Defined benefit pension providing guaranteed income for life
- Career development opportunities and prioritized job screening through Vancity Talent Programs for eligible self-identified Indigenous, Black, or Trans candidates
- Inclusive, barrier-free, and accessible recruitment experience
- Accommodations and support throughout the recruitment process
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