2D Art Generalist creating various 2D assets for NFL Universe Football. Collaborating with teams to enhance player experience in a globally recognized gaming company.
Responsibilities
Design high-quality 2D assets for NFL Universe Football, including UI elements (buttons, icons, menus, HUDs, and pop-ups) as well as promotional and seasonal content such as banners, event graphics, animated emojis, and in-game offers
Collaborate closely with Engineers, Designers, and cross-functional partners to iterate on layouts, interactions, and visual states that enhance the player experience
Maintain and evolve the game's visual language by working within established style guides while contributing new ideas and improvements where appropriate
Ensure all interface and visual assets are intuitive, readable, and optimized across desktop, mobile, and console experiences
Contribute to UI and UX discussions by providing thoughtful feedback and helping improve usability, clarity, and overall visual quality
Participate actively in team meetings, including art reviews, scrums, and 1:1s, while contributing to a collaborative and feedback-oriented creative culture
Requirements
A strong portfolio that demonstrates polished 2D UI and 2D assets within a game environment
Strong foundation in drawing, composition, color theory, and visual storytelling
Proficiency in Photoshop, Illustrator, After Effects/Premiere, or comparable design software
Hands-on experience with creating functional UI elements for game titles
Understanding of production pipelines and asset optimization
Strong communication skills across all channels used in our remote working environment, along with the ability to take and apply constructive feedback
Nice to Have: Understanding of how 2D interface and promotional assets integrate with and complement 3D game environments
Experience working with Roblox Studio's UI systems, asset pipelines, and image requirements
Familiarity with Roblox ScreenGui hierarchies, responsive UI design, resolution scaling, and multi-device input considerations
Ability to prepare and organize UI assets in Roblox Studio in a way that enables smooth implementation by engineering teams
Passion for football, sports, or sports entertainment
Strong awareness of Gen Alpha culture, including gaming trends, memes, creators, fashion, and internet culture
Deep familiarity with the Roblox platform, community, and player experience
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