About the role

Growth Marketing Design Lead driving AI-powered experimentation for Zapier’s work-automation platform. Optimizing acquisition, conversion, activation, SEO, and visitor-to-lead experiences.

Responsibilities

Lead creation of a high-velocity experimentation engine for top-of-funnel growth
Define and execute an AI-first design strategy connecting creative work with growth metrics
Own the end-to-end visitor-to-lead experience across the marketing site and campaigns
Design, run, and scale A/B and multivariate experiments across landing pages, campaigns, and conversion surfaces
Own conversion rate optimization from a design perspective
Form hypotheses and iterate based on test results, funnel data, and growth metrics
Refine site-wide information architecture for discoverability, navigation, and conversion
Evolve content strategy for SEO and AI-driven search (GEO)
Design lead-capture experiences including forms, gated content, and CRM-integrated workflows
Partner with marketing and revenue operations to improve lead qualification and handoff
Extend web, email, and brand design systems for growth and experimentation
Build new components in Figma when patterns earn a place in the system
Partner with Growth Marketing, Brand, Web/Engineering, and Data
Translate behavioral and search insights into scalable, on-brand, accessible experiences
Participate in Brand Studio critique, design review, and systems work
Balance brand integrity with funnel optimization
Use AI to create variants, prototype quickly, test ideas, and share learnings
Set the standard for growth design practice across Brand Studio
Mentor designers and foster craft, experimentation, and AI fluency

10+ years of experience in growth, product, or marketing design
Strong portfolio of shipped top-of-funnel work with measurable business impact
Experience designing and running A/B and multivariate tests
Experience building and scaling experimentation programs
Deep understanding of SEO and conversion rate optimization
Knowledge of information architecture, landing page structure, page speed, and content strategy
Understanding of AI’s impact on organic search and discovery, including GEO behaviors
Experience designing for CMS-driven platforms and modular frameworks
Experience building and contributing to reusable components in shared design systems
Experience owning lead-capture experiences, including forms, gated content, and CRM-integrated workflows
Fluency in growth metrics including MQLs, CAC, and LTV
Active use of AI tools such as Cursor, v0, Claude, and Figma AI
Deep Figma expertise, including auto-layout, AI prototyping, and design systems
High standards for usability, accessibility, and brand integrity
Experience working at the scale and pace of a fast-growing company
Ability to own ambiguous, high-impact work end-to-end
Experience mentoring and leveling up designers
Ability to collaborate with growth marketers, brand designers, writers, engineers, and data teams
Alignment with Zapier’s values
Must be authorized to work from the candidate’s home location; Zapier does not sponsor visas or transfers